Shree Harsha
Director Marketing, India, Dassault Systemes

PROMISING 2020
The ambition of Dassault Systemes is to harmonize product, life and nature, the scope of which has further broadened in 2020. Over the last four decades, Dassault Systemes technologies have been at the forefront of technological innovations worldwide. In 1989, Dassault Systemes created the first virtual twin of a giant airplane, the Boeing 777. In 2012, Dassault Systemes launched the 3DEXPERIENCE platform observing that the world was shifting to an experience economy that values usage over product.
Today, Dassault Systemes is capable of applying the knowledge and know-how it acquired in the non-organic world to the living world, extending its focus from things to life. Dassault Systemes has recently announced globally strategic direction for the coming years, focused on transforming how people are cured and helping them live a better life by making the virtual twin experience of the human body possible. 

 
SET AS A DIFFERENTIATOR
Dassault Systemes is a purpose-driven company. It is driven by the purpose to provide business and people with 3DEXPERIENCE universes to imagine sustainable innovations capable of harmonizing product, nature and life. In 2020, the company is relooking and redefining its Value Creation process. The basis of its offerings is the Industry Solutions approach that Dassault Systemes has been successfully developing since 2012.

Science is part of Dassault Systèmes’ DNA. It applies science to drive industrial innovation. In fact it is the only player in the market that offers advanced multi-physics, multi-scale approach.

Dassault Systèmes is also eager to help India’s brightest entrepreneurs bring their ideas to life. It recognizes the massive potential that the cloud holds for Indian startups and to make this accessible to the country’s startup community, the company has introduced 3DEXPERIENCE for Startups at an exclusive discounted rate.

 
DIGITAL TRANSFORMATION AGENDA
As a world-leading 3D technology organization, Dassault Systemes is prepared to take upon the challenges that are expected, especially in context to provide enhanced customer experiences and development of world-class products across industries. It would be providing virtual reality offerings in the manufacturing domain and integrate the 3DEXPERIENCE platform applications in the IT infrastructure of our customers, enabling them a seamless experience while designing and simulation of a product without investing in the physical prototype.

Dassault Systèmes’ focus has been on enabling digital continuity and to do so in a much broader fashion. The 3DEXPERIENCE platform is a critical enabler of this digital continuity.

 
CYBER SECURITY A PRIORITY
In this information-driven age, cyber threats are becoming more of a norm than an exception for businesses. With businesses getting more prone to cyber-attacks, organizations’ focus on cybersecurity has increased like never before. Cybersecurity will be of paramount importance in 2020, and even the governments and regulatory bodies are already taking action to safeguard the data prevailing online.

Today, the development of more and more products is multi-discipline in nature. Given the need to have key capabilities around electronics, software engineering, thermal modelling, Hardware architecture so essentially that there is a dire need of Model based Systemes Engineering approach to be adopted by many organizations to analyze potential “what-if” scenarios and understand the potential threats and loop holes at the systems level. So, systems engineering practices are an essential ingredient of platform-based engineering, and the growing role of embedded software is reinforcing the need for them.

DIGITAL INDIA MAKING STRIDES
Research and development (R&D) is a key business focus for Dassault Systemes. In India, it has an R&D lab in Pune and Bengaluru and everything that’s done in these centers is not only for India but for the world. Its R&D spend is somewhere above 30%, and in terms of resources, it would be even more. It has a talented team of more than 2,000 employees working in R&D in India and has significantly expanded its centre in Pune over the years. All of its operations that take place from the centre are well aligned with the government’s “Make in India” and “Digital India” &“Skill India” initiatives.