Facebook to allow users to turn off political ads
By MYBRANDBOOK
Facebook CEO Mark Zuckerberg announced that the social media platform will allow its users to turn off political ads.
"Everyone wants to see politicians held accountable for what they say - and I know many people want us to moderate and remove more of their content," said Zuckerberg.
"For those of you, who've already made up your minds and just want the election to be over, we hear you - so we're also introducing the ability to turn off seeing political ads."
"We'll still remind you to vote," he added.
Facebook will begin implementing the feature for some users on Wednesday and make it available to all users over the next several weeks, a company spokesperson said.
Zuckerberg also announced in his op-ed that Facebook will take steps to boost voter registration, voter turnout, and marginalised voices ahead of the 2020 presidential election, and that the platform's aim is to help four million people register to vote.
To that end, he said Facebook will create a Voting Information Center with information about registration, early voting, and voting by mail. The center will also include details on how and when to vote, Zuckerberg said, adding that the company expects 160 million people in the US to see "authoritative information on Facebook about how to vote in the general election from July through November."
Zuckerberg also said Facebook will continue working to combat foreign interference on its platform by tracking and taking down "malicious accounts."
Zuckerberg's announcement comes as Facebook continues facing scrutiny over its decision to show political content to users even if that content contains misinformation or false claims.
The social media network has been under the microscope particularly in the last few weeks, after it refused to follow Twitter's lead in fact-checking President Donald Trump's misleading statements on its platform.
Zuckerberg added that he believes the best way to hold a politician accountable is through voting.
"I believe we should trust voters to make judgments for themselves," he wrote. "That's why I think we should maintain as open a platform as possible, accompanied by ambitious efforts to boost voter participation."
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