Hewlett Packard Enterprise (HPE) has announced new channel competencies and partner resources to its Partner Ready program. The company has also unveiled new HPE Pointnext services that partners can leverage to grow incremental revenue streams, plus a suite of digital marketing resources to help partners drive demand and build pipeline.

HPE is announcing the following updates to its Partner Ready program to help partners better engage with customers and streamline sales processes more efficiently:

* Expanded Partner Ready Competencies to include a broader set of hybrid IT, data and analytics, and Intelligent Edge solutions built on HPE infrastructure.

* New Silver Data Center Specialization reduces partner training time from nine days down to five days, while empowering sales teams to gain the skills they need to effectively sell across the HPE portfolios, including Arista, SimpliVity and Nimble.

* Knowledge Credit Simplification will now be based on the same leading-edge curriculum used for HPE employee enablement to ensure partners are focussed on content tied to business priorities, resulting in fewer administrative inefficiencies and more business outcomes.

HPE has introduced the HPE Partner Ready Digital Marketing Program. The program provides a suite of channel marketing offerings including resources, tools, content, campaigns, and education that enable partners to increase their digital marketing proficiency, better connect with customers, and increase their pipeline and revenue. The program unifies all HPE digital marketing assets for partners under one program to make it easier and faster for partners to consume, access and leverage those assets to drive growth.

“Every day I meet with partners to hear their feedback and perspective on how we can continue to drive the value, resources and expertise they and our joint customers have come to trust and expect from our company,” said Joybrata Mukherjee, India Leader – Channels, SMB and Service Provider, Hewlett Packard Enterprise India. “The latest updates to our industry-leading Partner Ready program and the new digital marketing program reflect our continued commitment to deliver the solutions that speak to the needs of our partners and set them up for success.”

HPE has also announced Capacity Care from HPE Pointnext solution for the channel that enables capacity monitoring and procurement support for HPE ProLiant Gen10 systems. To help partners capitalize on these behavioural changes, HPE has announced the Partner- Ready Digital Marketing Program. Through the use of program tools, content, and resources, partners can accelerate their digital marketing proficiency and execution to drive pipeline and sales. The new program enables partners in three key ways:

* Collaborate: Leverage HPE resources or Marketing Services Agencies to facilitate marketing planning and execution. Partners benefit from access to Partner Marketing Managers, Marketing Services Agencies, Market Development Funds (MDF) and events.

* Educate: Improve digital marketing proficiency with educational resources and training such as workshops, on-demand content recordings and thought-leadership content and guides on the latest digital marketing trends.

* Empower: Accelerate digital marketing execution by leveraging HPE tools and co-marketing campaign content. Quickly and easily launch digital marketing with Product & Solutions Now, Content Syndication, the Partner Ready Social Media Center, and the Partner Marketing Concierge Service. New enhancements include one-click downloads of Partner Ready Social Media Center content as well as expanding the Social Media Center language support to include German, French, Italian, Spanish, and Japanese.

The recent acquisitions of SimpliVity, Cloud Cruiser and Nimble Storage build on HPE’s strategy to make hybrid IT simple through software-defined infrastructure.