RuPay to be the Official Partner for TATA IPL 15
By MYBRANDBOOK
The Indian Premier League Governing Council (IPL GC) has named RuPay, the flagship product of the National Payments Corporation of India (NPCI), as an official partner for TATA IPL 15. The multi-year partnership, beginning this month, intends to stimulate faster and frictionless adoption of digital payments while also establishing a brand presence in cricket.
RuPay is an Indian global card payment network that aspires to create a self-sufficient card payment network with new features that have helped it become a successful interoperable card. It is extensively accepted at ATMs, point-of-sale terminals, and online stores.
NPCI’s Chief Operating Officer Praveena Rai emphasised that RuPay offers tech-led, innovative, and personalised offerings to individuals across the country, and is accepted both in India and abroad, similar to how the IPL provides high-voltage entertainment to all Indian cricket fans.
“We are looking forward to partner with the BCCI for one of the most celebrated sports leagues – Indian Premier League. We believe RuPay resonates well with IPL as both brands are bringing India together. With RuPay’s venture into IPL as the official partner, we feel it is one of the best ways to define the tech-savvy, youthful, contemporary brand personality of RuPay,” she said.
Last month, the Tata Group took over as the title sponsor of the IPL for the 2022 and 2023 seasons, replacing Chinese cell phone maker Vivo. IPL 2022 will start on March 26 and will feature ten franchises.
The tournament’s 15th edition will be held in a bio-secure environment at a single hub, avoiding air travel, which represents a major threat to the spread of COVID-19 infection. Wankhede Stadium and DY Patil Stadium in Mumbai will each hold 20 matches, while Brabourne Stadium in Mumbai and the MCA International Stadium in Pune will each host 15 matches.
Brijesh Patel, Chairman, IPL, said, “We are pleased to have RuPay on board as an official partner of the Indian Premier League 2022. This association of IPL and RuPay, the flagship product of NPCI, brings together two of India’s best homegrown brands and is set to create a huge impact on millions of Indians across the globe, encouraging digital payments adoption in a faster and seamless manner.”
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