Digital transformation is forcing companies to change their business models and adapt to the new market reality. Digital transformation is the integration of digital technology into all areas of a business, resulting in fundamental changes in how a business operates and the value they deliver to their customers.

Research shows that 35% of business executives claim that digital transformation helps them to better meet customer expectations and improve operational efficiency (40%), and 38% of executives plan to invest more in technology to make it their competitive advantage. It's tough to believe, but it’s been more than two years since CIOs could look to the future and not see a pandemic. 

Since 2020, IT strategy has been dictated by a crisis that required substantial and specific adjustments to business operations and working environments. While the pandemic will certainly impact businesses into this year and beyond, many CIOs are simply collaborating with their leadership teams to rethink their technology strategies of the past two years and replot their digital transformation roadmaps. The technology sector is in the midst of a massive digitization wave, with more global enterprises embracing digital transformation addressing the disruption of these unprecedented times. 

The most advanced organizations recognize that hybrid work models represent the future. Businesses will compete for talent based on their culture, policies, and on the technologies that enable work productivity and life flexibility. Leading technologies for hybrid work should include collaboration tools, learning management systems, and a review of performance management software.

Having said that, a majority of companies are already taking the ‘customer-first’ approach. Hence, businesses need to differentiate themselves through their customer experience. A survey found that 73% of consumers cite customer experience as an important factor in their purchasing decisions and it’s clear that putting the customer first can pay dividends in future revenue.

It is an exciting time for deep tech in India. Today, the buzz is around the creation of technologies that are smart, self-monitored, intuitive, personalized and capable of improving on-the-go. With over 1.3 billion people to serve, the deep tech solutions have the potential to deliver unlimited benefits in different walks of life. The future will see greater emergence of tech incubators where startups nest their solutions/frameworks and also use the platforms to sell their products. Every successful business has brand clarity based on a strong DNA profile.

Key Highlights:

#    Brand Power clearly reflects how you communicate your product
#    Brand identity is the personality of your business and a promise to your customers.
#    Brand is everything, and everything is brand.
#    Creating a data-driven organization is important to measure everything
#    Consistent marketing and messaging lead to consistent brand identity and, therefore, consistent sales. 
#    The influence of customer experience while making digital transformation
#    Building a positive brand image can bring in consistent sales and make product roll-outs more successful.
#    Social media is a powerful driver of brand awareness.

Technology has revolutionized the world and our daily lives, and innovation is critical to the future well-being of society and in driving economic growth. Technology has proven that industries from healthcare to education to finance to manufacturing could not be affected due to quarantines and extended work-from-home forced companies to use technology to reimagine nearly every facet of their operations. As the world reopens in fits and starts, we analysed how the industries poised to thrive in a post-COVID world.

Technology will change the world in the next five years. From maturing of advanced technologies such as Web3 and quantum, to managing flexible grids and on-demand manufacturing, are predicted for our near-term future. Marketers play a crucial role in understanding the importance of personalization and positive business outcomes if done correctly.

In some cases, the technological changes inspired by Covid-19 will come in the form of an acceleration of existing trends — for example, industrial automation and contactless payments. In other cases, like virtual reality, 3D printing, or telehealth, the crisis may change the course of the industry, enabling companies to demonstrate value that, until now, consumers have been unable or unwilling to see.

Technology has also given us brand new devices in recent decades, like smartwatches, tablets, and voice assistant devices. With these devices, we can do things like transfer money instantly and make purchases for everything from clothes, food delivery, groceries, furniture, and more. Technology has changed how we entertain ourselves, meet each other, and consume all types of media. It has made fun advancements, but has also made important advancements in safety when it comes to home security and medical devices.

The eleventh edition of the Brand Book unveils the report on how the top 25 brands are performing their leadership and have been identified as the ‘25 Most Trusted Companies’ (The accomplishments of the awardees raise the bar and inspire others to advance their business goals by setting a high benchmark).

We were able to gather vital information from the survey done with over 2000 CXOs on their experience cell and interacted with B2B Partners and customers in the country on their product acceptance and support they receive from the OEMs. Strong brands are a tremendous help for talent acquisition and retention. These 25 Most Trusted Brands are the sum total of the experience your customers and customer prospects have with your company or organization.

METHODOLOGY

Not every company will become a household or industry name, but strong branding is an avenue for companies to thrive despite challenging market dynamics. The methodology observes how the OEMs follow the best practices their brands are contributing to business growth in the industry and we have re-evaluated the products, services, and the solutions they offer—around managing data, building a partner ecosystem, and training employees, among others—build trust.

VARINDIA is pioneered in doing the brand valuation since 1999, as strong brands influence customer choice and create loyalty. The Brand Book has become the market-leading, trusted source of news and analysis for the Indian technology channel which works closely with the end customers.

A distinguished panel of the industry’s topmost CIOs, CTO, CDOs, and analysts including VARINDIA’s editorial board scrutinized the list throughout the year. The list intends to help to choose the Most Trusted Companies, you can trust on, who are continuously delivering an uncompromising performance, agile, higher availability and vastly improved in the Product quality. The Panel brings the list of Most Trusted Companies where the Brands strength measures the ability of the brands to create loyalty.
Today, social media has become a powerful tool that you can use to build brand awareness, interact directly with customers and the market, launch promotions, distribute news, generate leads, monitor competitors, build links, find out how the market perceives you and establish thought-leadership.

Our team has also analysed how Your Brand has been positioned in the mind of your customers. Secondly, with the growth of e-commerce and social media, Brand building in India now requires new perspectives, refreshed thinking, holistic approaches and deep understanding of the factors that influence consumer needs. Marketers have taken confident steps towards embracing branding as a discipline, driven initially by global best practices of multinationals, homegrown brands are also now slowly embracing the power of branding.

All feedbacks are valuable and can provide important insights for you to consider as the industry is always looks to adopt newer marketing strategy. Finally, when done right, a brand can’t be duplicated, and that is the competitive advantage.
Let’s have a look at the 25 Most Trusted Brands how they have made difference by adopting one of the value disciplines of competitive advantage: product leadership, customer intimacy and operational excellence to retain their leadership position in the Indian Technology Industry.

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