Branding is an image, how customers think of a brand and one must identify with its uniqueness and exceptional quality. Customers make irrational decisions all the time. In the world of technology, digitalisation has created tremendous opportunities. Consumers are increasingly empowered by new technologies, rich information resources and a wide choice of brands and are demanding digital innovation from businesses as a result, new products, processes and techniques have emerged, but has also created threats, as new ways of employment pose new challenges to employers and employees. It has a strong impact on enterprises, both in manufacturing and services industries and is radically reshaping business landscapes and the nature of work, as well as redefining the boundaries of production, distribution and consumption.
TECHNOLOGY IS CHANGING SOCOETY
Once brands can offer the right type of digital experience that cater to that core appetite for convenience and simplicity, they are more likely to pull these customers into their ecosystem and really engage them and are safeguarded from rapid pace of evolution where they are quickly beaten out by emerging disruptors.
Brand and branding are complex terms that encapsulate many different things. Brand Book recognizes the leading brands playing in the Indian ICT industry. All great brands are instantly recognized. Maintaining a strong brand means striking the right balance between continuity in marketing activities and the kind of change needed to stay relevant. It takes consistent use of communication and messaging for the audience to start to recognize, trust and eventually appreciate a brand. Brand loyalty begins from the inside out and the need of the hour is to create an emotional connection with its customers.
This time we have focused on various important parameters VARINDIA identifies ‘25 Most Trusted Companies (These are the industry benchmarks and honours given purely on the basis of voter participation). Based on what we’re seeing from the corporate world, expect more brands to start closing the audience engagement gap. The hard fact is companies will own their audiences by infusing content in every marketing tactic.
We are able to gather vital information from the survey with 500 CIO/CTO/CISOs on their Experience cell and interacted with Value Added Resellers (VARs) in the country on their product acceptance and support from the vendors. Being featured in the “Brand Book” it reflects the vision, values, culture of the corporate, which is very important, been carefully carve this masterpieces and companies that have carved a niche for themselves in their respective industries through repeatedly out shining their competitors elevate themselves to being given the status as the Most admired brands.
Our methodology is continuously evolving with the clients’ research needs. Things like brand awareness, engagement, the direct correlation between campaign and sales, conversions – they’re all important. But there’s whole bunch of other things that sit between these that businesses don’t understand, like the language of a failure and how to examine this and learn from it.
Digital have completely changed the 21st century marketer. A distinguished panel of the industry’s topmost CIOs, CEOs, and industry analysts including VARINDIA’s editorial board scrutinized the list throughout the year. The list intends to help to choose the Most Trusted Company you can trust them to deliver an uncompromising performance, higher availability, and more function- ality, with vastly improved and Product quality. The Panels brings the list of Most Trusted Companies where Brand Study reveals key dimensions that define and determine the most influential brands in INDIA, including:
Quality of Products
• Product Uniqueness
• Investment into R & D
• Brand values
• Post- sales Support
• Marketing Strategies
• Training and certification
Brands have personality and attitude as well and the most important is the brand promise, Brands have personality and attitude as well and the most important is the brand promise, which is a true reflection of our strategy and describes how we want our stakeholders to perceive us. Brands have the power and influence too and the brand valuation methodology followed by the Brand Book’s seeks to provide a rich and insightful analysis of your brand, that includes (Building knowledge, increasing brand awareness, after sales support, R& D), providing a clear picture on how your brand is contributing to business growth.
The recipients of the Most Trusted Company are acknowledged for their achievements and recognised as the elite of their industry earning and the benchmark for the top performers in the country.
We would like to personally thank you corporates, who has shared their inputs by making nominations related to their various best practices they have experienced first-hand.Lastly, I look at the PR landscape today, some of the rules are radically different while others remain the same. With that in mind, we would like to share a top hits of 25 Brands rule the roost in the Indian ICT Industry, paired with another important segment, the Most Admired Brands which are also playing most important new rules. Here goes.