Idea Cellular has launched its 4G LTE services across all the five states of South India – Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telangana. In the first phase, Idea’s high-speed 4G Network will be available across 75 towns in Southern India.
Major towns to be covered with Idea’s 4G LTE services at launch are – Kochi, Hosur, Kadapa, Malapuram, Madurai, Mysore, Rajahmundry, Tiruchirappalli, Tirunelveli, Tiruppur, Vijayawada and Visakhapatnam, while Belgaum, Calicut, Cuddalore, Chitradurga, Guntur, Kakinada, Kancheepuram and Trichur will follow by 31st December, 2015. Idea will rapidly expand 4G services in all Southern India metros and large towns, including Bangalore, Chennai, Hyderabad, Trivandrum, Mangalore and Coimbatore by March 2016.
Himanshu Kapania, Managing Director, Idea Cellular, said, “Worldwide, 4G technology is gaining widespread acceptance with global 4G subscriptions crossing 1 billion mark. The launch of Idea 4G LTE services will further expand Idea’s Wireless Broadband network and propel the brand to an even higher growth trajectory, consolidating its market position.”
Idea is also gearing to launch 4G LTE services by March 2016 in other key markets, namely Madhya Pradesh & Chhattisgarh, Maharashtra & Goa, Punjab, Haryana, North East and Orissa, in a phased manner. By June 2016, Idea’s 4G footprint will cover 750 cities across 10 telecom circles.
The company is also offering attractive subscription plans to digital content, including a wide range of the latest music, movies and games. Idea has also partnered with the leading handset manufacturers and e-commerce retailers for special data bundling offers on new 4G smartphones.
Idea Cellular currently holds 1,800 MHz 4G spectrum in these 10 telecom circles which cover 50% of the telecom market but over 60% of Idea’s gross revenue. Additionally, Idea has recently signed an agreement with Videocon Telecommunications Limited for acquiring “Right to Use” 1,800 MHz spectrum under “Spectrum Trading Agreement” in two of its key telecom leadership markets of Gujarat and Uttar Pradesh (West). Post completion of this transaction, 4G services will be extended to 12 service areas, covering 75% of Idea’s revenue base in the country.