Most Trusted Brands 2023 : SAP India Pvt. Ltd.
By MYBRANDBOOK
CHRISTIAN KLEIN
CEO - SAP India Pvt. Ltd.
UNIQUE DIFFERENTIATION: A German multinational software company, SAP develops enterprise software to manage business operations and customer relations. SAP is known as the world’s leading enterprise resource planning (ERP) software vendor.
PRODUCTS & SERVICES: Apart from ERP software, the company also sells database software and technology (particularly its own brands), cloud-engineered systems, and other software products such as human capital management (HCM) software, customer relationship management (CRM) software (also known as customer experience), enterprise performance management (EPM) software, product lifecycle management (PLM) software, supplier relationship management (SRM) software, supply chain management (SCM) software, business technology platform (BTP) software and programming environment SAP AppGyver for business. SAP continues to lead the tier 1 ERP market and SAP S/4HANA is a critical part of the digital core.
BRAND POWER: The German software giant aims to double its investments in India over the next five years. The advantage of SAP is its flexibility. It allows companies to create their own rules within the SAP structure. SAP offers customers a choice of deployment options including cloud, on-premise and hybrid so they can choose any scenario or combination that is right for them.
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