D-Link in pursuit of building a more connected, smarter and convenient world
By MYBRANDBOOK
Tushar Sighat
Managing Director & CEO, D-Link (India) Limited
POWERING THE FUTURE WITH INNOVATION
D-Link continues with its pursuit of laying foundation for a world that is more connected, smarter and convenient. In India, the networking vendor is enabling end-users and enterprises to adopt new innovations in technology such as Artificial Intelligence, cloud computing, and mobile applications to optimize their investments and reduce operational costs. By focusing on the emergence of new technologies and their potential applications across the consumer and enterprise segment, D-Link continues to innovate to enable its users achieve more in their digital endeavour.
D-Link is constantly developing innovative solutions that enable its customers to execute their digital transformation initiatives and keep up with the ever-changing technology landscape.
Enabling Businesses to do more
D-Link Enterprise solution includes innovative and cutting-edge networking solutions that are tailored to the specific needs of Indian enterprises. With a team of highly skilled pre-sales engineers, D-Link offers customised solutions to its customers from varied verticals like Education, Government, Hospitality, BFSI, manufacturing etc. It offers standardized technology with industry leading functionality integrated into highly flexible, highly reliable and highly secure solutions that are easy to implement, while being priced competitively. D-Link’s end‑to‑end enterprise networking solution essentially delivers performance, functionality with total reliability. Today D-Link is widely preferred amongst enterprise customers in the Indian sub-continent.
D-Link has always prioritized building strong relationships with its enterprise partners and customers through effective engagement programs. This includes providing timely support, conducting training programs to ensure customer satisfaction. Through its state of‑the‑art support infrastructure, D-Link ensures that its customers’ business is always up and running.
REINFORCING CUSTOMER BELIEF
D-Link is winning the trust of customers by providing the highest quality products, along with fast and reliable customer service. D-Link offers a wide range of networking solutions that includes Wireless solution, Switches, Surveillance, Network Racks & Structured Cabling. All its products are backed by warranty and technical support, ensuring customers have access to help quickly and easily, whenever they need it. Additionally, D-Link provides a range of services, such as webinars, tutorials, and online technical support, to ensure customers have all the information they need to find the right solutions to meet their needs. D-Link also constantly reviews customer feedback to ensure their products and services are continually meeting or exceeding customer expectations.
D-Link understands that its tech-savvy consumers value convenience, reliability, and innovation. Through its futuristic and cutting-edge solutions, D-Link seeks to build a strong connect with its customers. Last year, D-Link introduced its flagship product line ‘EAGLE PRO AI series’ that allows customers to experience the benefit of AI powered Wi-Fi. Further D-Link emphasizes on the importance of customer service, which it demonstrates by offering up-to-date product documentation, tutorials, and how-to videos along with its state-of-the-art support infrastructure.
CAPITALIZING ON R&D EXPERTISE
D-Link has a strong focus on R&D and product engineering. Its team of eminent engineers and researchers are constantly evaluating market trends, developing solutions that are highly reliable and efficient. D-Link strives to develop products and services that are truly cutting edge and continually invests in new technologies such as Artificial Intelligence (AI), 5G, and the Internet of Things.
The company also has a dedicated local R&D center in India, which helps them to offer better tailor-made solutions to Indian customers.
POSITIONING FOR EXCELLENCE
D-Link has a strong presence in India along with its extensive product range in both consumer and enterprise segments. The company’s offerings in the consumer segment range from Wireless routers to Range extenders to USB adapters. On the enterprise side, D-Link is well-known for its robust offerings such as WLAN, Switching and Surveillance solution. The company is also recognized for its innovative surveillance solutions, such as IP & Analog cameras, digital video recorders, Network video recorders and accessories.
D-Link is committed to the ‘Make in India’ vision. Aligned with this, today a substantial percentage of D-Link’s products are designed and manufactured in India and it is targeting to take this share to maximum.
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