Telcos will play a big role in fast tracking India towards Digitization
By MYBRANDBOOK
Digitization paving way for opportunities...
Digitization is the need of the hour and Aircel feels that even as a late entrant, India will be benefitted by it at large. Digital transformation is inevitable and all brands should tap in the pool of opportunities available. This phenomenon is going to pave the path for major changes in the business scenario. It has provided an array of opportunities to the enterprise vertical and it is believed that there will be an upsurge in the coming times. Today, every brand is trying to build connect with its customers and increase the brand recall value through different measures be it through social media or direct engagement. Aircel feels that this transformation has provided enterprises to understand their customers from a new perspective; engage and build an emotional bond with them. The transformation has led to the advent of the app world and several brands are now developing their apps to cater to customer demands and expectations.
Aircel is a value brand with a strong focus on data & youth. The brand’s target audience is value seeking customer in urban market. The company’s strategy is built on being a strong value player for the urban market masses. In the process they undertake all possible measures related to their product plans, offerings, go-to-markets and communication that is being centered on Aircel’s customer base.
Aircel has been on the forefront of cutting edge technology and through its constant efforts of innovating products and services, it aims to make Aircel a gateway to the internet for all. There has been a dramatic increase in the sales of smartphones and this has led to a widespread need of data, especially for the youth.
Technology Trends to look for...
• Digitization will be the driving force in transforming businesses and the telecom companies will play significant role in fast tracking India towards digitization. India’s mobile telecom industry is one of the most robust industries in the country and has done wonders in just over two decades of its existence.
• The increasing digitization has led to brands introducing new payment methods, better data packs and products. The latest trend seen is the 4G penetration and increase in data usage which has led to brands re-innovating their offerings for the customers. The increasing use of technology in sectors like health, educations, banking has compelled the brands to innovate their products and shape their businesses accordingly.
Commitment to R&D...
Aircel deploys a recommendation engine based on customers’ profiles and usage trends, preparing the best-fit recommendation for products. This is further aligned with the retailers and call centre agents to offer the same, desired experience to the calling in or walking in consumers, so that the communication is consistent across the chain. Certainly, the effort augments customer satisfaction and helps Aircel to continue winning over more customers than ever.
BREAKING NEWS
TECHNO TRENDS
Happiest Minds brings in an innovative GenAI chatbot
Happiest Minds Technologies has announced the new GenAI chatbot - ‘hAPPI...
Government mandates encryption for CCTV cameras to ensure netw
In the wake of issuing an internal advisory on securing CCTV cameras at g...
TRAI recommends allowing only Indian entities to participate i
The Telecom Regulatory Authority of India (TRAI) has recommended that onl...
Galaxy AI is available on more devices with Samsung One UI 6.1
Samsung has expanded the range of smartphones to which One UI 6.1 and Gala...
E-Magazine
TECHNOTAINMENT
Disney+ Hotstar wins the Best OTT Platform of the year
Film Critics Guild and Group M Motion Entertainment, in collaboration with
Miss World 2024: Krystyna Pyszková of the Czech Republic wins
Krystyna Pyszková of the Czech Republic has been crowned as the 71st Miss
MOVERS & SHAKERS
Brillio appoints Ashish Singh to its Board of Directors
Brillio has announced that Ashish Singh has been appointed to the company
JSW One Platforms ropes in Dr Ranjan Pai as Independent Direct
JSW One Platforms, part of US$23 billion JSW Group has appointed Dr Ranjan
OPEN YOUR EYES
INTERVIEWS
A few changes in policies can make the PLI scheme even more ef
The Production Linked Incentive (PLI) scheme is a government initiative tha
Kaspersky securing the digital landscape by offering enhanced
Kaspersky is a thought leader in cybersecurity that identifies threats by p
HOT PICK
HP launches first laptop in India with Microsoft CoPilot butto
HP has launched sleek and stylish Envy x360 14 laptops in India which beco
OnePlus debut its Nord CE4 smartphone
OnePlus Nord CE4 continues the trend of attention-grabbing design with two
MAKE IN INDIA BRANDS
MATRIX COMSEC PVT. LTD.
OPTIEMUS INFRACOM
INFOSYS TECHNOLOGIES PVT. LTD.
HIMACHAL FUTURISTIC COMMUNICATIONS LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Technology Icons Of India 2023: Kulmeet Bawa
Kulmeet Bawa resides as President & Managing Director, SAP Indian subc...
Technology Icons Of India 2023: Som Satsangi
With more than three decades in the IT Sector, Som is responsible for ...
Technology Icons Of India 2023: Josh Foulger
Josh is the Country Head of India and MD of Bharat FIH Ltd (A Foxconn ...
PARTNER SPEAKERS
PSU
New defence PSUs will help India become self-reliant
MIL, India’s biggest manufacturer and market leader is engaged in Pr...
INDIANOIL helps reach precious petroleum fuels to every nook and corner of the country
IndianOil, a diversified, integrated energy major with presence in alm...
NIC bridging the digital divide and supporting government in eGovernance
The National Informatics Centre (NIC) is an Indian government departme...
VIDEOS
Top 25 Brands
Value-Added Distribution
R P TECH INDIA
R P Tech is recognized for its diverse products portfolio, value-add...
NETPOLEON SOLUTIONS
Netpoleon Group is a Value-Added Distributor (VAD) of Network Security...
TECHNOBIND SOLUTIONS PVT. LTD.
TechnoBind’s business model is focused on identifying and partnering...
ITFORUM 2024
WIITF 2024
CMO of the Year
WOMEN LEADERSHIP
EMINENT CIO's OF INDIA
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
