Google mulls charging for AI-powered search
By MYBRANDBOOK
In what would be the biggest ever shake-up of its search business, Google is considering charging for new “premium” features powered by generative artificial intelligence. The proposed revamp to its search engine would mark the first time the company has put any of its core products behind a paywall. This also shows how the search giant is still grappling with a technology that threatens its advertising business.
Google is toying with options including adding certain AI-powered search features to its premium subscription services, which already offer access to its new Gemini AI assistant in Gmail and Docs. One of the sources however said that while engineers are developing the technology needed to deploy the service, executives have not yet made a final decision on whether or when to launch it.
Google’s traditional search engine would remain free of charge, while ads would continue to appear alongside search results even for subscribers.
Google reported $US175 billion ($267 billion) in revenue from search and related ads last year, more than half its total sales. The company has been thinking for a while of how to embrace the latest AI innovations while preserving its biggest profit driver.
Though Google began testing an experimental AI-powered search service in May last year, presenting more detailed answers to queries while also continuing to present users with links to further information and advertising, it has been slow to add any of the features.
Google Pay has added "Open Wallet" shortcut
With the introduction of the "Open Wallet" shortcut, Google Pay has impro...
TRAI targets to finalise National Broadcast Policy by May-end
The Telecom Regulatory Authority of India will finalise the National Broa...
TAC Security becomes Cyber Security Assessor for the App Defen
The cybersecurity company, TAC Security has been selected as a key Cyber ...
InterGlobe’s Rahul Bhatia and C.P. Gurnani together announce
In a move that is set to transform the AI landscape, Rahul Bhatia, Group M...
DELL TECHNOLOGIES INDIA PVT. LTD.
TP-LINK INDIA PVT LTD.
SECUREYE SERVICES PVT. LTD.
HAVELLS INDIA LTD.
Technology Icons Of India 2023: Vijay Shekhar Sharma
Vijay Shekhar Sharma is an Indian technology entrepreneur and billiona...
Technology Icons Of India 2023: Alok Ohrie
Alok plays a critical role in the Government of India’s Atal Innovat...
Technology Icons Of India 2023: Gautam Adani
Gautam Adani is the Founder and the Chairman of the Adani Group, an In...
ITI Limited widening its focus area
ITI Limited is a public sector undertaking company, has manufacturing ...
CERT-IN protecting the cyber security space of India
CERT-In serves in the area of cyber security threats like hacking and ...
DRDO is India's largest and most diverse research organisation
DRDO is the R&D wing of Ministry of Defence, Govt of India, with a vis...
M. TECH SOLUTIONS (I) PVT. LTD.
M.Tech is a leading cyber security and network performance solutions ...
RAH INFOTECH
RAH Infotech is India’s fastest growing technology value added dist...
BEETEL TELETECH LTD.
: Beetel is one of the oldest and most reputed brands in the Industry,...