The advancement of new technology inspiring and revolutionizing the beauty industry
By MYBRANDBOOK
Tarun Bali, VP IT, Beauty & Beyond (Skandhanshi Group)
Technology blueprint for year ahead
Providing the customers the greatest products and services while generating revenue is the prime reason for any business’ existence. To comply with this, all technical initiatives and solutions ought to be in line with the aforementioned goals, with happy and contented consumers as the ultimate goal.
Ideally, we should evaluate options based on our own criteria and market research rather than choosing a solution simply because it is trendy. A roadmap with enterprise architecture must be created before any digital/technical strategy can be implemented, and various apps and modules should be connected to support the business strategy. After completing this task, we should concentrate on efficiency, automation, and more cost-cutting, but at no point should we sacrifice the customer experience.
Our agenda and investment for 2023 are in the area of:
• Customer interactions automations
• Big Data and analytics
• AI based personalisation and recommendation.
• Live streaming commerce
• Data privacy, protection, and controls
Fortifying organization from cyber threats
The digital era has created numerous gaps in data privacy and security. It is important to develop a separate IT security strategy to avoid and close all gaps and loopholes for hackers and internal employees.
The below are some measures we will be using it:
• Implementation of ISO 27001 process controls
• Anti-ransomware and end-point security tools deployments
• VPN and secure tunnel connection across public networks to access business apps
• Data loss prevention (DLP) solution to analyse data breaches for data in motion
• Performing regular VAPTs to secure all cloud applications
• Data encryption in transit and at rest, as well as application design to facilitate data normalisation
• Comprehensive BCP plan to address any server or network outages
Digital technologies aiding to win customer trust
In contrast to most of the beauty and personal care retailer’s, our company places an emphasis on both inner and exterior beauty. We also believe in advocating a healthy lifestyle and better eating habits in order to cultivate a 360-degree personality while utilising cutting-edge technology. All of our stores now have a body composition analytics device installed. One of the ways we differentiate ourselves from the competition is by using a nutritionist consultation app to monitor client health and carry out post-test follow-up. This assists us in acquiring new customers and retaining current ones.
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