To be competitive in the market, it’s vital to stay technologically relevant
By MYBRANDBOOK
Kaustubh Dabral, Global CIO, Dabur India
Technology blueprint for year ahead
Today we have cost pressure like never before. It is, unfortunately, getting even worse. Hence, we are significantly investing in automation wherever possible, cloud-based solutions to reduce infrastructure costs and increase scalability. We are also investing in analytics and data management tools for better decision-making and not the least in a strong cybersecurity strategy to protect company’s data and systems.
In addition, we are ensuring right prioritization of projects, strong project governance and using agile project management methodologies to increase flexibility and adaptability.
Latest technologies influencing growth
There are several emerging technologies that we are either using at scale or evaluating such as AI/ ML in predictive and prescriptive business insights in the area of sales and marketing, IoT for manufacturing automation, RPAs in shared services and other operations and full MarTech stack for digital marketing.
We are also exploring Blockchain in reverse auctioning and bill discounting, AR/ VR in customer engagement and 3D printing on new product designs.
Fortifying organization from cyber threats
As the use of emerging technologies increases, we are also implementing various strategies to strengthen our organization’s security posture. We have adopted automation in Incident response (SOAR) and risk-based approach to security, which involves identifying and prioritizing the most critical assets and focusing on protecting them first. Strengthening Identity and Access Management by implementing MFAs and privileged access. Educating employees is another important area we are working on. Strengthening Incident identification Capabilities (SIEM) to detect and respond to cyber-attacks quickly.
In addition, we are conducting Regular Audits and Compliance Checks to ensure that we are meeting regulatory requirements and industry standards.
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