While Grok Business is aimed at small-to-medium teams, larger organisations can subscribe to Grok Enterprise for additional features. These additional features include Custom Single Sign On (SSO), Directory Sync (SCIM), advanced audit and security controls, and more.

xAI also emphasized that proprietary enterprise data processed by its AI models will never be used to train other AI models. The company’s two AI enterprise offerings have been made available to all users from December 31. 

It is the latest effort by the billionaire-owned AI startup to compete with rivals such as Google, OpenAI, and Anthropic in the fast-growing market for workplace AI tools.

Grok, the AI chatbot that has been natively integrated into Musk’s social media platform, X, ran into several behavioural issues and sparked more than one controversy last year.

While the enterprise market for AI tools has become increasingly crowded over the past year, the adoption and scaling of these tools to automate workflows across organisations remains in the nascent stages. The launch of Grok Business and Grok Enterprise also comes at a time when several studies have found that AI usage at large companies has rarely been making it past the pilot stage.