Mylaraiah JN
Vice President, Building & Campus Business, India & SAARC - CommScope
CommScope’s brand story is centered around how the brand continues to empower networks to solve what’s now—and what’s next
STRATEGIC BRAND OUTLOOK
With 45+ years of proven experience, a network of 10,000 installation partners across the globe and hundreds of CommScope field application engineers, and 15,000 global patents, CommScope designs, manufactures, installs and supports the hardware infrastructure and software intelligence that enable the digital society to interact and thrive. Working with customers, CommScope advances broadband, enterprise and wireless networks to power progress and create lasting connections.
ELEVATING THE BRAND NARRATIVE
“Our brand story is centered around how CommScope continues to empower networks to solve what’s now—and what’s next,” states Mylaraiah JN, Vice President, Building & Campus Business, India & SAARC, CommScope. “Because connectivity is everywhere, all the time, that’s how CommScope solutions enable it—everywhere, all the time. Not only in all the ways that connectivity exists today, but how it will exist tomorrow.”
VISION FOR INDIA’S TECH GROWTH
Fast digitalization across industries has become the primary element to fuel the expansion of the telco equipment industry. According to the Economic Survey 2025, 5G connectivity is available in 779 out of 783 districts across India. Technologies such as cloud computing, AI-based services, and modernization of applications, driven by 5G, will continue to spur IT growth. In turn, these trends will contribute to a greater data centre demand in India. There are already expansions happening with data centre operators and hyperscalers acquiring land across key cities. In 2024, over 200 acres of land were acquired in Mumbai, Hyderabad, Pune, Chennai and Bengaluru.
Across the globe, CommScope is redefining connectivity, solving today’s challenges and driving the innovation that will meet the needs of the customers.
CONNECTING BRAND TO MARKET
A strong brand will reinforce a company story and messaging and is something people can identify with and feel connected to. How the customer perceives the value, or what the brand stands for is likely defined by their interactions with a company.
“A strong brand must also reflect the company values and speaks exactly what it stands for. Innovation remains the centre of everything we do at CommScope. Our continued investments in manufacturing including our facility in Goa, and R&D demonstrate our long-term commitment to India. We will continue strategically contributing to India’s growing telecom sector while innovating faster and developing premium global solutions,” explains Mylaraiah.
