VerSe Innovation, the digital and social media unicorn, has announced its second acquisition in a span of two weeks, by acquiring Vebbler, founded by Virendra Gupta, a community focused photo and video sharing app, for an undisclosed value. Now the VerSe Innovation, initially formed by Dailyhunt, the same founder Virendra Gupta in 2007.

On the acquisition of Vebbler, said in a joint statement , “The combination of Vebbler’s product capabilities with our platform will improve our ability to drive innovation around camera and social engagement, and play a more meaningful role in capturing the mindshare, timeshare, and revenue share of Bharat’s local language users. VerSe Innovation founder Virendra Gupta said.
 

VerSe Innovation, the digital and social media unicorn, has announced its second acquisition in a span of two weeks, by acquiring Vebbler, a community focused photo and video sharing app, for an undisclosed value.

VerSe Innovation co-Founder Umang Bedi said the company will continue to build and acquire powerful tools and technologies that deliver products that are consumer-focused and content-forward.

VerSe, which is the parent company of news aggregator Dailyhunt and short video platform Josh, expects the acquisition of Vebbler to help build stronger linkages with its customer base. This unicorn had earlier announced the acquisition of AI startup Cognirel Technologies on February 23.

With over 100 categories, users create content using Vebbler's camera, packed with creation tools such as AI-based neural-art filters, effects, stickers, GIFs, drawing tools and fonts along with proprietary technology on video processing and editing.

Vebbler was backed initially by actors, Dino Morea and Nikhil Chinapa. Originally, Vebbler was designed as a private way to share photos and videos with friends in real-time at events, such as holidays, weddings and concerts, which then pivoted into an interest-based network in 2018.