Tim Cook
CEO – Apple Inc. 


KEY DIFFERENTIATOR: The Brand Apple is all about Quality, Signature and Loyalty to its niche premium clientele. Apple’s strategy has always been termed as a one-size-fits-all approach, but the company’s localized branding approach for the countries and markets it operates in, makes it a successful brand worldwide. Not only does Apple attract consumers with its global branding consistency and sleek products, but it also caters to buyers’ emotions. 

PRODUCTS & SOLUTIONS: iPhone smartphone, iPad tablet, Mac PC, iPod portable media player, Apple smartwatch, Apple TV digital media player, Apple AirPods wireless earbuds, macOS & iOS operating systems, iTunes media player, Safari web browser, Final Cut Pro, Logic Pro, iTunes store, the iOS App Store, Mac App Store, Apple Music, Apple TV+, iMessage, and iCloud. 

BRAND VISIBILITY: Apple today is not only one of the strongest brands globally but is also the greatest marketers of all time. In August of 2018, the Cupertino, California based company made history when it became the first US Company worth $1 trillion. India is an important market for the company. According to Counterpoint Market Research, Apple had a 1.2% market share in India at the end of 2018, with sales pegged at 1.7 million units.