Rupeek, an asset-backed digital lending platform, has launched India's first-ever gold-powered card to allow millions of consumers to get highly-recurring credit requirements using their idle gold. This ‘card for everyone’ gives a quick and economical option for people seeking direct credit.

The card form factor enables gold monetisation with use-cases otherwise unheard from a gold-powered credit product. The company claims that this product from Rupeek’s bouquet of offerings is set to revolutionise customer experience and destigmatize availing gold-backed credit in India.

Currently, this card has gone live in 14 cities namely Bangalore, Hyderabad, Mumbai, Pune, Chennai, Kolkata, Jaipur, Rajkot, Vadodara, Vijayawada, Ludhiana, Chandigarh, Ahmedabad, and Surat. It is planning to add another 16 cities in the next quarter to fulfil the pent-up demand seen for such gold-powered cards.

This card is revolutionary and provides a better option over existing card offerings for the following reasons:

· 100% instant bank transfer facility

· Doorstep service in 60 mins

· Zero hidden charges

· Instant card activation

· No credit score or income document required

· Complete app control, best & direct rewards

Sumit Maniyar, Founder & CEO, Rupeek, said, “The launch of our first-of-its-kind gold-powered card is one such tech-led offering that is built for the masses, giving them access to uninterrupted credit, at their fingertips. We are growing strength to strength in realising our larger vision to create an indigenous gold monetisation (GoMon) infrastructure that helps unlock growth and credit for all.”