Sanjiv Krishen, Founder & CMD - Iris Global Services Pvt. Ltd.

Future of India’s IT and Iris Global
The Indian IT industry is extremely buoyant and continues to grow at a significant pace. As a developing country, IT plays a primal and crucial role in our economic and social advancement. At Iris Global, we are proud to be one of India’s premier IT distribution houses, empowering a vast network of partners who are the real catalysts of growth. Through them, we help deliver cutting-edge technologies and solutions across a wide range of verticals, including Education, Banking, Industrial Automation, Hotels & Hospitality, Medical Infrastructure, Real Estate, Aviation, Railways, and Surveillance.
We also see tremendous opportunity in tech refresh cycles, where we enable our partners with the latest and most reliable technologies from leading global brands for their customers. Iris Global’s focus is to ensure that our partners are fully equipped to meet the dynamic demands of India's evolving digital landscape.

Customer Receptiveness to Digital Change
We observe that customers today are far more receptive to digital transformation, recognizing the immense value it brings in terms of efficiency, growth, and competitiveness. They are, however, more careful in choosing the right solutions.
Our partners, who form the backbone of our company, have played a profound role in driving digital transformation. They empower their end customers with AI-based technologies that are not only cutting-edge but also stable, scalable, and designed to deliver strong returns on investment. Across various application areas and industry verticals, our partners are enabling real, impactful change.

Strategic Initiatives for Brand Growth
To strengthen our brand presence, Iris maintains regular communication with partners through multiple media and social media channels, ensuring they are well-informed about our diverse product range and offerings. Additionally, we actively participate in channel events for direct engagement and collaboration. We also celebrate our partners' projects and successes through media publicity initiatives, bringing value and greater confidence in our relationships and enhancing their visibility in their respective market sectors.
Our brand partners further support these initiatives, they organize regular training programs and up skilling sessions, ensuring our network remains competitive and future-ready. Iris has built a strong reputation for providing swift and reliable support to our growing partner fraternity. Building on this strength, we are expanding our bouquet of offerings across all IT segments, with a special focus on Make in India products — enabling our partners to better pitch for Government, Federal, and PSU projects. We have also recently added several high-value products in the Telecom and Security verticals, which are seeing immediate traction in the market.

Approaches to Emerging Challenges
At Iris, we are strategically expanding our portfolio by adding more products across every category of IT products and services. With the rising demand for cybersecurity and cloud solutions, we are equipping our partners with offerings that not only strengthen their project capabilities but also deliver significant added value and revenue opportunities.
Our focus is to ensure that partners can seamlessly integrate these solutions into their projects, enhancing both performance and profitability. We are also seeing strong interest from partners in AI solutions, as well as in our newly-introduced Security and Telecom products, which positions us well to tackle the evolving challenges of 2025 and beyond.

Gaining Customer Trust and Loyalty
Our relationship with partners goes far deeper than simply supplying products. They trust Iris because of our personal and swift response, quick order processing, and reliable implementation and delivery. Beyond that, we actively support them by structuring complex deals, financially backing project supplies on a back-to-back basis, and continuously enabling them with the latest products and training.
Iris always goes the extra mile, standing firmly beside our partners throughout their project cycles. We ensure they see Iris not just as a service provider, but as a trusted advisor and an integral part of their growth journey.