Manoj Gupta, Managing Director - Fortune Marketing Pvt. Ltd.
Future of India’s IT and Fortune Marketing
India’s IT industry has a bright future. With the growth in digital infrastructure, cloud adoption, cybersecurity needs, and smart devices, demand will only increase. At Fortune Marketing, we’ve been part of this journey for 30 years. Today, we’re national distributors for major brands like HP, Acer, PNY, Secureye, Tenda, McAfee, Norton and many more. Through our strong network of channel partners and dealers across India, we ensure that the latest IT and security products reach every corner of the country. Our manufacturing unit, Tecniqua, also supports Make in India, creating quality products like pen drives, surveillance solutions, and networking items.
Customer Receptiveness to Digital Change
Digital transformation is no longer a choice-it’s a must. We’ve seen both small businesses and large enterprises adopt digital tools to improve security, efficiency, and connectivity. Many of our customers are now asking for smart surveillance, cloud-based systems, and advanced networking solutions. Through brands like Secureye and Tenda, we’re able to meet these new demands. Our team also supports partners with technical training and regular updates so they can understand and adopt these changes faster.
Strategic Initiatives for Brand Growth
We are focusing on a mix of digital and offline strategies. For digital, we are investing in social media ads, SEO, influencer collaborations, and video content to increase brand awareness-especially for our in-house brands like Enter and Secureye. For offline, we are doing exhibitions, retail branding, dealer meets, and TV ads on leading news channels. We are also working on building stronger relationships with our channel partners by offering them better support, schemes, and training. Customer trust and visibility are key.
Approaches to Emerging Challenges
We are preparing in three main areas:
Innovation – Launching smarter and Made in India products as per the vision of our “Prime Minister Narendra Modi”.
Stronger distribution – Expanding our dealer network in Tier 2 and Tier 3 cities.
Customer experience – Improving our after-sales support and offering digital tools like CRM and online chat support and WhatsApp support to our customers.
We’re also keeping an eye on global trends like AI, IoT, and cybersecurity so we can stay ahead and help our customers grow confidently.
Gaining Customer Trust and Loyalty
We don’t just sell products-we build long-term relationships. Our team advises partners on the right solutions based on their needs. We regularly train our dealers and offer personalized support. When a partner or customer faces an issue, we are quick to respond. Our 30 years of experience and consistent service have helped us build a reputation for reliability. That’s why many of our partners have been with us for decades. Trust is built with time, support, and transparency-and we focus on all three.
