From a marketing strategy, as India is going digital and there is a drastic change in the buyer’s journey from offline to online, there is an immense dependency on using various digital platforms to impart the knowledge on Check Point solutions. As a company, Check Point has always believed in being a thought leader. The goal is to do educate, raise brand awareness and widen the reach

Digitization paving way for opportunities... 

Digitization presents immense opportunities to the IT sector in general and the IT security market in particular. With the focus on ensuring safe transactions online gaining momentum, there is already an increase seen in the demand for Check Point’s extensive range of threat detection and prevention solutions.
In this evolving digital landscape, it becomes imperative to protect the various digital transaction platforms/services as well as users who access them through a variety of devices, both web or mobile based.
This momentum has been in play for some time now. Large enterprises have already laid out strategies to integrate digital platforms, both web and mobile based, to widen reach and consumption of their offerings. As the leading security vendor offering advanced threat prevention solution for the evolving digital transformation market, Check Point is already seeing multi-fold increase in demand across its range of product offerings.

Smart Cities –A big opportunity...
ICT is a crucial component for any smart city initiative. It is important to keep the officials of the city updated so that they can know how the city is progressing. With increasing burden of urban population, the need for more efficient asset and resource management to ensure high-quality living to citizens is also rising.
The smart city transformation is fuelled by technology advancements and the deployment of intelligence and information management systems. At the same time, it is very important to make sure that all the assets are safe and secured from any threats.
With so much social emphasis coming in to make a brand visible, it is the need of the hour to stay one step ahead. From Check Point’s point of view, it has always focussed on what the customer wants. Therefore, the approach of pro-active and prevention runs in its DNA.

An innovative marketing mix...
Marketing is the key to every business success. To succeed, marketing professionals need to understand business dynamics at play, pain points the marketing department needs to solve both in the short and long-term, and then work in the right direction, to gain business.
Today’s customer is internet savvy and has access to every kind of information about a brand, product or competition, on demand both offline or online. Marketing seems works 365 days and 24x7 these days.
At Check Point, making information its customers and partners need, across every Customer imaginable brand touch point, online or offline forms the core of its marketing strategy/mix.