Minal Bhagat, Co-founder , Ensonic Computech Pvt. Ltd.

Future of India’s IT and Ensonic
India’s IT sector is at a pivotal moment of transformation, propelled by digital acceleration, the rise of hybrid work models, and demand for scalable tech across industries. Government-led digital inclusion and a pressing need for smart infrastructure in both education and business have pushed the conversation beyond automation-towards intuitive, impactful tech.
Ensonic, through its brand Ekin, is playing a key role in this evolution. Specializing in customized digital solutions, Ensonic simplifies technology for institutions and workplaces. With over 40 products and more than 10 experience centers, Ekin’s offerings-including Smart Classrooms, Studio Rooms, and Hybrid Conferencing Solutions - are helping create inclusive and scalable digital environments.

Customer Receptiveness to Digital Change
Digital transformation has shifted from being optional to essential, a change accelerated by the pandemic. Education and corporate sectors, in particular, face mounting pressure to innovate and remain connected.
Yet, many organizations still grapple with adoption-often due to resistance or lack of training. Ensonic bridges this gap by offering simplified, customized solutions with hands-on support. By aligning tech with practical outcomes, the company turns hesitant users into transformation advocates.

Strategic Initiatives for Brand Growth
In a competitive market, Ensonic is pursuing targeted strategies to stand out:
Experience-centric approach: Expanding interactive experience centers across India.
Focused industry solutions: Designing tools specifically for education and corporate sectors.
Content-driven branding: Sharing success stories and expert insights through digital media.
Strategic partnerships: Collaborating with tech firms and government institutions for greater reach.
Training ecosystem: Enhancing post-sales support for better customer engagement.
Event participation: Showcasing innovations at key expos and summits.

Approaches to Emerging Challenges
As tech evolves, Ensonic is responding with agility and foresight. Its roadmap includes:
Expanding AI-enabled products and immersive learning tools.
Launching cloud-based, modular solutions.

Strengthening cybersecurity and compliance.
Offering training programs for tech adoption.
Expanding to Tier 2 and 3 cities.
Adopting sustainable practices in e-waste management.
Leveraging analytics for smarter decisions.

Gaining Customer Trust and Loyalty
Trust is central to Ensonic’s approach. The company acts as a partner-not just a vendor-through:
Consultative, needs-based solutions.
Full-cycle support and training.
Transparent communication and realistic expectations.
Engaging clients in co-creation and feedback.
Demonstrating measurable impact.
By combining empathy, expertise, and innovation, Ensonic positions Ekin as a trusted leader in India’s digital transformation.