DIGISOL wants to be one of the key drivers of the Digital India with the range of our products like Routers, Switches, IP Surveillance solutions and Structured Cabling Solutions. The core strength of DIGISOL is ‘Networking’ and networking is an integral part of making digitally connected India a reality

Digitization paving way for opportunities... 

Currently, there is a lot of talk happening but there is less implementation on the ground level. These projects have been rolled out on a massive scale. Hence there is an opportunity for everyone, but it depends on what devices and applications you are offering. While the city surveillance projects have been floated in a big way, many other projects are at tender phase and it is expected that things will start picking up in next 1-2 years. But good thing is that now there is a lot of the government push towards digitization and the growth of a networking market is a part of this push. Several state governments have rolled out various plans. 4G is coming up in a big way which will give push to the networking market.
The IT hardware manufacturing Industry will have a major role to play here with Digital India Initiatives announced by the Government. The 9 pillars under the Digital India initiative are going to be huge demand generator. Demand arising out of Digital India initiative coupled with the existing demand in the domestic market is a huge opportunity for the domestic manufacturing industry.
With advent of Digitisation, mobility and social media, the brand presence on digital media is a must. The presence on online channel increases the visibility of the products. Some customers who see the product online call the offline stores for buying the products. In other words, online visibility brings business to the traditional channel as well. Nowadays it is essential to be online as majority of our target audience is always online; that is a part of maintaining image as well.
 
Digisol – A brand in the making...

As a brand, DIGISOL focuses on digital marketing as an important activity. While advertising in print media remains a part of its promotion. Digisol tries to be very active on social media front on sites such as Facebook, Twitter, Linkedin, etc.
For DIGISOL, marketing has a major job in promoting the brand at large and medium enterprise, especially after introduction of Structured Cabling products business. It has a large range of both active and passive networking products catering large and medium enterprise.
The company also has well-conceived marketing strategies, coupled with a business framework that delivers value, quality and efficacy, which is instrumental to its success in enterprise segment. Digisol wants to establish itself as best in class ‘Made in India’ brand. The company has technology and infrastructure to do that and this makes DIGISOL different from other brands.
 
Technology Trends to look for...

•         As per the current market trends DIGISOL feels that the IoT space is expected to get a big boost the coming year and beyond. IoT products and solutions for homes and businesses would evolve to take the automation experience to a different level altogether. With IoT, Smartphone app would be able to give complete control of your living room appliances to complex devices installed in a factory.
 
•         The Indian IT landscape as is going through a tremendous change and it will change the way businesses and customers harness technology in everyday life.