Snapchat is celebrating Friendship Day 2025 in India with a special treat for users — a free ‘Streak Restore’ feature, available for the first time globally. From July 30 to August 3, Indian Snapchatters can restore up to five Snap Streaks at no cost, making it easier to revive lost streaks without using the regular in-app purchase option.

This initiative is part of Snapchat’s collaboration with popular Indian actor Rashmika Mandanna, who is also promoting her lifestyle brand ‘Dear Diary’ through this campaign. Known for her strong digital presence and vibrant connection with fans, Rashmika adds a personal touch to this Friendship Day celebration.

Snap Streaks, one of Snapchat’s most popular features, symbolize the consistency of communication between two users. Losing a streak can be disappointing for many, and this limited-time offer gives users a chance to reconnect with friends and bring back their streaks effortlessly.

Commenting on the campaign, Saket Jha Saurabh, Director - Content and AR Partnerships at Snap Inc India, said, “Friendship is the foundation of Snapchat. Partnering with Rashmika Mandanna, who embodies authentic connection, makes this celebration even more meaningful.”

 

In addition to the free streak restore, Snapchat has introduced the ‘Besties Bitmoji Lens’, an AR-powered interactive feature that allows users to crown their closest friends with a virtual trophy. This aligns with Snapchat’s ongoing mission to offer creative, fun, and interactive tools that enhance real friendships, especially for Gen Z users.

With its free Streak Restore, Bitmoji innovations, and Rashmika Mandanna partnership, Snapchat continues to strengthen its presence in India, reinforcing its position as a platform built around authentic connections and creative self-expression.