To bolster its plans to develop its own complete chips, Arm Holdings has hired Amazon.com artificial intelligence chip director Rami Sinno.

Until now, Arm has not built its own chips. Instead, it designs the core architecture and instruction set for processors that it sells to customers. Chip designers like Apple and Nvidia use Arm technology in their chips. In a way, Arm's architecture is prevalent in nearly all smartphones globally, and its server chips have made significant inroads into the data center market that was traditionally dominated by Intel.

But now, Arm is seeking to expand beyond supplying crucial chip intellectual property to building its own complete designs.

Sinno previously led the development of Amazon's AI chips Trainium and Inferentia, and is expected to bring valuable experience to Arm's efforts in creating its own chips.

In July, Arm announced plans to allocate a portion of its profits towards manufacturing its own chips and other components. The company's CEO, Rene Haas, publicly stated that Arm is exploring opportunities beyond its traditional design business, including the development of smaller, function-specific, and modular chips that can be combined to form complete system solutions.

The company has also of late recruited high-level executives from competitors, including a senior manager from Hewlett Packard Enterprise with extensive experience in large-scale system design, and senior chip engineers from Intel and Qualcomm.

This strategic shift is seen as a crucial step for Arm to expand its business scope in the global scenario.