Jithesh Chembil
Head – Channels, Pure Storage India
STRATEGIC BRAND OUTLOOK
At Pure Storage, innovation is part of its DNA. For FY 2025-26, Pure Storage is doubling down on AI and data analytics to fuel digital transformation across the board.
“Take our Pure1 Assets dashboard, for example,” cites Jithesh Chembil, Head – Channels, Pure Storage India. “It gives partners real-time insights into their environments, helping them stay a step ahead with smarter asset management and seamless service delivery. We are also seeing strong traction with our subscription-based storage model, which gives customers the flexibility and efficiency they need in today’s fast-paced world. By combining AI-driven intelligence with a customer-first approach, we are helping our partners grow strategically and deliver even more value.”
ENHANCING THE BRAND NARRATIVE
Pure Storage’s story is all about making data storage simple, smart, and scalable. It carries that message across every touchpoint - be it digital campaigns, training programs, or its Partner Portal.
“It is all about consistency and clarity. We work closely with partners to ensure they have the right tools and resources to tell that story effectively in their own markets. Whether it’s through personalized content, targeted messaging, or on-demand support, we are making sure our brand voice is loud, clear, and aligned with what our customers care about most,” says Jithesh.
VISION FOR INDIA’S TECH GROWTH
India’s IT scene is buzzing with potential, and Pure Storage as an IT pioneer that delivers the world’s most advanced data storage platform and services, is keeping pace through predictive strategies backed by AI.
Pure Storage’s Partner Intelligence Tools offer a full view of the customer journey - from current business to future pipeline - and provide actionable insights like when to upgrade, upsell, or renew. “It is like having a built-in growth advisor. These insights help partners make smarter decisions and move faster in a dynamic market. It’s all about being proactive, not reactive,” explains Jithesh.
BUILDING THE BRAND CONNECT
Consumers expect brands to speak their language - and Pure Storage takes that very seriously. By using AI to analyze behavior and preferences, the company tailors its messages to suit different segments and personas.
“It’s not just about delivering content; it’s about making sure it lands in the right way. Our adaptive marketing lets us pivot quickly when consumer needs change, keeping our communications relevant and engaging. It’s a win-win for us and our customers,” believes Jithesh.
FUTURE-FOCUSED INNOVATION
Going forward, Pure Storage sees generative AI and automation as huge opportunities, and the company is actively investing in R&D to stay ahead.
“A great example is FlashBlade//EXA - it’s built for AI and high-performance computing, and it’s just the beginning. We are also collaborating with tech leaders to push boundaries and co-create future-ready solutions. Innovation at Pure Storage isn’t just about solving today’s problems - it’s about anticipating what’s next and making sure our customers and partners are ready for it,” concludes Jithesh.
