April 8 2025
Category

Top 25 Brands 2018: Microsoft

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Headquartered in Redmond, Washington, Microsoft, an American multinational technology, was founded by Paul Allen and Bill Gates. Its best known software products are the Microsoft Windows, Microsoft Office and Internet Explorer. It is also evaluating to increase its data center capacity in the country given the traction it is receiving. The company is targeting the banking, healthcare, ITeS and startups sectors and growing areas such as Artificial Intelligence and Machine Learning.

After its debut in India in July last year, Kaizala, a suite of productivity applications built in a chat interface, is being tested and previewed in countries with similar mobile penetration trends as India . This will be Microsoft’s first instance of a ‘Made for India’ product being exported to other countries. The technology major is planning to take this suite to South East Asian countries and Africa. Microsoft  market cap could reach $1 trillion in the coming years, on the back of the increasing popularity of its cloud services across the Productivity and Intelligent Cloud businesses.