Sanjeev Mehtani
Chief Sales Officer - Acer India
STRATEGIC BRAND OUTLOOK
Acer’s brand narrative is built on a simple yet powerful belief: technology should bridge the gap between people and their true potential. From the beginning, Acer’s focus has been on making innovation accessible and delivering well-crafted, dependable technology that empowers every user.
“What sets our story apart is that it goes beyond products; it’s about the experiences they create,” explains Sanjeev Mehtani, Chief Sales Officer, Acer India. “From our Predator series driving esports performance to the Swift lineup supporting mobile professionals, to the eco-conscious Vero range, every product line reflects our mission to make technology more human, inclusive, and meaningful.”
“In an increasingly crowded market, we bring our brand to life by connecting with our audience where they are engaging digital campaigns, collaborations with creators and gamers, and authentic storytelling. Our partners are our Brand Ambassadors, and our exclusive stores are experience centres which further resonate the story to a larger consumer audience. At the heart of it all is trust, earned by listening, evolving, and co-creating a story that truly belongs to our users,” Sanjeev further reiterates.
VISION FOR INDIA’S TECH GROWTH
The IT industry is undergoing a seismic shift, driven by accelerated digital transformation, AI integration, hybrid work models, and a growing emphasis on sustainability and cybersecurity. To capitalize on this potential, Acer is doubling down on localization—investing in local assembly, strengthening its channel ecosystem, and enhancing after-sales support to better serve Indian consumers and enterprises. The brand is also actively aligning with government initiatives like Make in India, which support Acer’s business growth and national development goals.
Acer is also expanding its portfolio in high-growth segments like gaming, AI-powered laptops, Premium lifestyle segments, education, cloud-based solutions, and green tech. By staying agile, listening to market signals, and building long-term partnerships, Acer is not just forecasting India’s growth, but is preparing to lead it.
ELEVATING THE BRAND NARRATIVE
“At Acer, we know that relevance is everything, so we take a user-first approach to ensure our brand messaging and positioning truly connect with our audience,” cites Sanjeev. “We start by understanding their needs, behaviors, and aspirations. We assure that the product will be usable for its life cycle of 5 years by ensuring spare availability and repairability, and that is the Acer brand assurance and Ethos.”
Acer invests heavily in market research, social listening, and community engagement to stay attuned to what matters most to its customers. This helps the brand to shape messaging that’s not only consistent with its brand values like innovation, reliability, and sustainability, but also emotionally and functionally relevant.
Beyond messaging, Acer ensures its product experience delivers on the promise. “Because brand trust is built not just on what we say but on how we make people feel every time they interact with Acer,” Sanjeev commends.
FUTURE-FOCUSED INNOVATION
Innovation, for Acer, is not limited to a department; it’s a mindset that permeates everything the brand does. In an industry defined by rapid change, staying ahead means continuously investing in research, staying attuned to evolving user demands, and having the foresight to shape future possibilities.
Acer’s innovation philosophy revolves around three core pillars: high performance, sustainability, and user-centricity. Whether it is integrating AI into everyday functionality, optimizing thermal solutions for gamers, or designing eco-friendly products like its Vero series, every initiative is anchored in real-world utility. Collaborations with partners also help Acer to push the envelope in areas like edge intelligence, cloud-native solutions, and advanced display technology.
“India is a crucial part of this innovation landscape. With its vibrant talent pool and growing ecosystem, we are deepening our R&D footprint here to build solutions that are globally cutting-edge yet deeply relevant to local needs,” sums up Sanjeev.
In an increasingly crowded market, Acer brings its brand to life by connecting with its audience where they are engaging digital campaigns, collaborations with creators and gamers, and authentic storytelling.
