Digitization paving way for opportunities...
The growth of digital transformation has led to the rise of new business opportunities for numerous enterprises. Considering the dynamic technological scenario and the availability of world class products across industries, it becomes imperative for companies to adapt innovative technologies and go an edge further with every new product. Matching the digital transformation and bringing out products enabled with Wi-Fi services like printers, cameras and scanners, many such innovations are taking place. The onsets of new innovations which cater to the rising needs of the market are mandatory to be followed in order to create new a propelling force in increasing the business for the print industry.
At Canon, its foremost objective is to always innovate and bring forth disruptive technologies for its customers. Even with digital transformation becoming pervasive, they are confident about moving forward with the new technologies and innovating beyond the best.
Technology Trends to look for...
Technology advancements such as Internet of Things, mobility, digitization are some of the ways new innovative technologies are making lives easier for enterprises and users alike. The implications of new innovations are multifold when it comes to business model innovation. Value creation is one of the key areas where firms need to work on in order to increase customer willingness to buy products.
Previously, value creation was meant to identify needs and manufacture products accordingly; however, with the introduction of new innovations, there are numerous ways in order to keep customers posted about new products and updates on a regular basis. This ensures that customers are updated with relevant information about new products, upcoming products and updates. One of the key features of having products in a connected world are that through tracking, brands can have customer behaviour data at their disposal which in turn will provide brands with information to optimize and customize products as per data results. Also, interconnectivity between numerous products leads to generation of massive amount of data which leads to new analytics and use of new services to create results as required.
All this accumulated information becomes a base for brands to work on and create new products as per the customers’ requirement; thereby helping them in positioning in a better way as a brand to the customers.
New innovations and technologies allow businesses to forge ahead in the market and remain ahead of their respective competitors. Some of the key trends in technology which will help in creating innovative solutions are:
• Growth of 3D printing
• Growth of digital printing
• Faster product innovation
• Technological innovations in the surveillance market
Commitment to R&D...
The growth of a firm depends on the key factors of innovation and creativity, which is integral to a firm’s work flow. Innovation and customer satisfaction have always been priorities for Canon India. Canon’s vision is to become the best center for Embedded System R&D in Canon Group and also contribute to the Indian Technology Society. Canon as a brand is ranked among the top patent holders across the world. Asia is home to 3 of Canon’s global network of 9 R&D facilities worldwide, one of which is in India.
