April 8 2025
PSU 2026

PSU 2026: Government e-Marketplace (GeM)

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Head of the Organization: Ajay Bhadoo – CEO


USP: India’s largest digital procurement platform, enabling transparent, efficient, and paperless government purchasing while empowering MSMEs, startups, and local manufacturers.


The Challenge : GeM addresses the challenge of inefficient and fragmented public procurement by creating a unified digital marketplace that enhances transparency, reduces procurement costs, minimizes corruption, accelerates purchasing processes, and provides equal opportunities for businesses to engage with government buyers.


Key Priorities : GeM focuses on strengthening digital procurement, increasing participation of MSMEs and startups, promoting Make in India products, enhancing transparency and efficiency, leveraging emerging technologies, improving user experience, expanding service offerings, and supporting inclusive economic growth through public procurement.


Website: www.gem.gov.in