ALIGNING BRAND VISION WITH EMERGING TECHNOLOGIES

Emerging technologies like AI, blockchain, and IoT are not areas we are reacting to, they are domains we have been actively securing and building for years. We have been embedding AI into our technologies since 2004, giving us more than two decades of applied experience in combating evolving cyber threats. Handling nearly half a million new malicious programs emerging every single day as of early 2025 simply cannot be done without this depth of AI integration, making our long-term vision both credible and actionable.

At Kaspersky, we believe these technologies must be secured from the inside out, with security embedded at every stage of development and deployment. Our practices include conducting dedicated threat modeling for every AI system, ensuring regular AI literacy training across both technical and non-technical teams, and maintaining human oversight for all high-impact automated decisions. For IoT environments, we enforce strong credential policies, implement network segmentation, and continuously monitor for vulnerabilities and anomalous behavior.

BRIDGING TECHNOLOGY AND HUMANITY WITH EDGE AI

For us, delivering human-centric experiences through connected technologies begins with a non-negotiable premise: a device that is not genuinely secure cannot genuinely serve the people depending on it. At GITEX Asia 2025, we demonstrated a prototype of a secure-by-design mobile device built on KasperskyOS, a platform engineered to make connected systems inherently resilient to cyberattacks at the architectural level, with Cyber Immunity already deployed across industrial systems and IoT devices in the field.

We also recognize that the connected AI experiences people rely on daily are changing fast, and with that change comes real responsibility around data. We deploy AI and machine learning technologies across our security platforms not just to detect threats, but to make life genuinely easier for the people using our systems.

At Kaspersky, our approach to connected and edge environments is grounded in the Cyber Immune concept security built in, not bolted on. The Cyber Immune approach is based on the Secure by Design philosophy, which holds that security is not an additional requirement but an integral part of the system’s design from the very start.

BUILDING BRAND CREDIBILITY & MARKET LEADERSHIP

Kaspersky signed the European Commission’s AI Pact, pledging to develop AI governance strategies that balance innovation with proper risk management, ensure individuals are informed when interacting with AI systems, and proactively address foreseeable risks to the rights of those affected by our AI-powered tools. We have formulated ethical principles for the development and use of AI and machine learning in cybersecurity, principles that govern everything from how our models are trained to how they are deployed across our global customer base.

On data security, our credibility is independently verified, not self-declared. We operate Transparency Centers where customers can independently review our source code and data handling practices, a level of openness that remains rare industry-wide, and one that gives our corporate clients a concrete reason to trust us beyond our own word. In 2026, we became the first cybersecurity company to join the Digital Cooperation Organization as an observer, committing to share our expertise in tackling sophisticated cyber threats to empower a more resilient and inclusive digital economy worldwide.

CHARTING A BRAND INNOVATION STRATEGY

The future of cybersecurity will be defined by the ability to anticipate threats before they materialize, combining human expertise with AI-driven speed and precision. At Kaspersky, our differentiation is rooted in the depth of our AI integration, built over more than two decades since we began embedding machine learning into our technologies in 2004.

Our investment decisions in 2025 already signal where this is heading. Our flagship Kaspersky Next platform, delivering real-time protection with EDR and XDR capabilities, saw remarkable year-on-year growth, while our AI-powered SIEM, Managed Detection and Response, and KasperskyOS-based products all recorded strong double and triple-digit growth, all reflecting the market’s clear appetite for integrated, AI-driven security that scales.

KEY PRIORITIES FOR KASPERSKY

• Continue to improve the usability and performance of its platforms, with a focused strategy on deploying AI to free information security professionals from routine tasks.

• Expansion of Cyber Immune, secure-by-design portfolio through KasperskyOS for industrial and IoT environments, and scaling its managed security services for organizations that lack in-house expertise

• Deepening its global research capabilities