The trial also introduces a redesigned “Following” tab with filters like Latest (chronological posts), All (recommended content), and Friends (mutual followers). These features aim to give users more control over their feeds and improve overall engagement.

According to Meta, Reels are reshared over 4.5 billion times daily, making them one of Instagram’s most engaging formats. With messaging and video sharing dominating user behavior, the Reels-first approach is designed to enhance user experience, whether for entertainment or staying connected with friends.

Globally, Instagram plans a revamped navigation bar with Direct Messages (DMs) moved to the center for quicker access, and Reels positioned as the second tab. This video-first redesign highlights Instagram’s strategy to compete with TikTok and YouTube Shorts, while reinforcing its role in the digital marketing and influencer ecosystem.

The India-first test could soon redefine how millions engage with Instagram Reels, reshaping the platform’s future globally.