Aman Gupta, as Co-founder and CMO of boAt - Imagine Marketing Ltd., has achieved remarkable success in transforming India’s consumer electronics landscape. His key achievement is spearheading boAt’s meteoric rise to become a dominant player in the audio and wearables market, challenging established global brands. Under his marketing leadership, boAt cultivated a strong, youth-centric brand identity, resonating deeply with Indian consumers. Gupta’s contribution to industrial growth is significant. He has demonstrated the potential for indigenous brands to scale rapidly and compete globally, inspiring other Indian startups. By focusing on accessible, stylish, and feature-rich products, he has expanded the market for audio devices, fostering local manufacturing and job creation within the consumer electronics sector.