Digital India & Smart Cities initiatives are some of the path breaking steps the government has taken towards enabling the citizens to realize the benefit of technology. Once rolled out this initiative will bring about effective utilization of resources, with ease of life, and improve the overall standard of living for all. With world heading towards a connected world this is indeed a right initiative at the right time

Digitization paving way for opportunities... 

India is moving towards embracing digital economy, with technology playing a crucial role in building a dynamic & sustainable nation. The Digital India program is indeed a progressive & ambitious project of the current government that is likely to bring along huge opportunities of growth & dive India on the world map as an influential economy. Programs like Digital India & Smart city are driving technology adoption drive, and bridging the gap between rural & urban India. Broadband connection and trends like Internet of things (IoT) are likely to foresee huge demand in coming times.
Overall the current socio-economic & political scenario in the country is highly favourable for the proliferation of technology. With a large population of aspirational young Indians driving the country towards progress, and all this coupled with government ongoing initiatives - technology is the inevitable factor that is helping weave the incredible growth story for the country. The eCommerce boom, inspiring start-up success stories wherein technology is a major enabler, has set the ball rolling.
 
Technology Trends to look for...
·         Technology has truly led to a connected world where distance is no more a barrier. Mobile phones & internet have made connectivity a buzz word, as people are constantly looking at ways to interacts & engage - with technology being the enabler. Smart phones & Apps today are playing a major role in driving demand for connectivity devices.

·         From consumer segment perspective, new trends in wireless technology like 11AC are gaining high precedence. Today’s media hungry audience is always looking out for high speed secure connectivity, and this has led to increased adoption of latest wireless technology like 11AC. IoT or Internet of things is the flavour of the season, and is bound to change the outlook of Smart Homes in days to come. Also given the number of existing internet connected devices, IoT will act as an obvious extension for today’s connected world.

·         In enterprise segment, the role of networking remains indispensable as networking continues to be the backbone of any IT Infrastructure. Investment in developing a robust & secure network infrastructure is still a top priority for most business verticals be it Banking, Hospitality, Education etc. Today 10G infrastructure is being adopted by SME & Enterprise customers to get the maximum performance.

Commitment to R&D...
D-Link’s unique positing & brand reliability has helped the company retain the No. 1 spot in wireless domain. It is the spirit of ‘Innovation’ that has led to introduction of products that provide high-performance and cost-effective solutions to deliver better connectivity, security, efficiency, and cost savings for both home and office.
With Innovation as the core mantra, D-Link’s R&D team globally ensures that all its products are based on global standards & are user-friendly so that everyone can realize the benefits of technology. It is its goal at D-Link to nurture a truly customer-focused culture by providing service with a personal touch, regardless of whether the customer is an individual or a large corporation.