Vivek Malhotra
Senior Director – India Channels, Dell Technologies
STRATEGIC BRAND OUTLOOK
For Dell Technologies, AI and data are the twin engines that are propelling the next wave of digital transformation.
“In FY26, our focus is on democratizing access to AI-powered infrastructure through innovations like the Dell AI Factory with NVIDIA,” says Vivek Malhotra, Senior Director – India Channels, Dell Technologies. “This full-stack solution enables enterprises to seamlessly integrate AI across desktops, data centers, and cloud, accelerating use case development in sectors like healthcare, finance, and manufacturing.”
“We are also strengthening our AI-ready infrastructure with intelligent data management platforms such as the Dell AI Data Platform, which help enterprises make sense of unstructured data, improve decision-making, and unlock new business value,” says Vivek.
ENHANCING THE BRAND NARRATIVE
Dell Technologies stands for innovation that drives human progress. The brand’s narrative is centered on helping people and businesses transform with technology—ethically, responsibly, and at scale.
“We emphasize themes like AI readiness, sustainability, digital inclusion, and cyber resilience to connect with audiences that demand both innovation and accountability. In today’s hyper-digital landscape, brand amplification needs to be purposeful and omnichannel. We adopt a storytelling approach across social media allowing us to build relevance and trust with stakeholders across customer, partner, and employee ecosystems,” explains Vivek.
VISION FOR INDIA’S TECH GROWTH
India’s growing digital economy, combined with its talent pool and innovation ecosystem, makes it a high-priority growth market for Dell Technologies. Our predictive strategies center around building future-ready infrastructure and AI-powered insights that help enterprises move from experimentation to real-world AI deployments.
“We support India’s growing developer ecosystem with GenAI-ready devices and platforms, ensuring AI is inclusive and impactful. As Indian enterprises gear up to meet the demands of AI, multicloud, and edge computing, our strategies focus on enabling them to scale responsibly, manage risks, and unlock long-term business value,” observes Vivek.
“John Roese, our global CTO, announced several key growth drivers this month that are expected to shape the tech landscape in 2025. This holds true for India and other markets as well,” states Vivek.
These key drivers are –
The Rise of Agentic AI Architecture: Agentic AI marks a significant shift in human-AI interaction, with experts predicting it to redefine AI architecture and drive substantial progress by 2025. These agents, expected to revolutionize industries, demand advancements in technology stacks to support their diverse architectures.
Strategies for scaling enterprise AI success: Enterprise AI is set to scale significantly by 2025, with organizations prioritizing return-on-investment through structured AI initiatives led by Chief AI Officers or CIOs. The Dell AI Factory is pivotal in enabling scalable, impactful AI deployments, even as regulatory diversity drives privatized and on-premises AI adoption.
Embracing Sovereign AI for localized innovation: Sovereign AI, focusing on localized ecosystems aligned with cultural, linguistic, and data security needs, is emerging as a key trend. Roese outlined diverse national approaches, from building shared AI resources to fostering private-sector innovation through co-design.
Convergence of AI technologies: AI’s integration with technologies like quantum computing, intelligent edge, and digital twins underscores its transformative potential. Roese highlighted the game-changing synergy between quantum computing and AI for complex fields such as material science and drug discovery.
The AI evolution reshaping the workforce: AI is reshaping the workforce, automating routine tasks and creating high-level roles that emphasize strategic thinking and problem-solving. Roese noted the emergence of new professions, such as software composers and AI interpreters, driven by AI’s transformative impact.
FUTURE-FOCUSED INNOVATION
“At Dell Technologies, innovation is built into our organizational DNA with a diverse team and unique perspectives, united in our purpose, our strategy and our culture. We are driven by our ambition and the power of technology to drive human progress,” points out Vivek.
In the past three years, Dell Technologies has invested more than $4 billion in R&D at a global level. As a global leader in end-to-end IT infrastructure, Dell Technologies is a key enabler of transformative IT technologies such as Generative AI, multi-cloud management, edge computing, Telco etc. The India R&D teams contribute significantly to the server, storage, networking and client solutions portfolio of Dell Technologies.
“With a commitment to customer first philosophy and breakthrough innovation, we remain focused on developing cutting-edge solutions that empower businesses, accelerate digital transformation, and shape the future of technology,” sums up Vivek.
