Digitization paving way for opportunities...
Enterprises are keen today to move away from proprietary in-house legacy systems to more open and virtualised platforms. Every enterprise is looking at digital transformation as a business critical deployment rather than an IT deployment. Leaders will emerge not from setting up great IT systems but more intelligent business aware technologies.
Array is much focussed on Government & BFSI markets and both are in the core of digitisation. As India transitions from being cash to cashless, most of the applications will be tested for availability, acceleration, performance and security.
Array is at the core of this and the company is launching its Network functions platform in May 2017. The Platform offers guaranteed performance for various network functions on a single device. Network functions include ADC, Web application firewall, DDoS, SSL Access Gateway, SSL Interception etc. The key differentiator here is that Array is partnering with the best of the breed solutions for network functions that are not core to it. So it as partnered with Positive technologies for WAF, Fortinet/Hillstone technologies for NGFW, NSFocus for DDoS etc while focussing on its core offerings in the areas of ADC , Access gateways etc .
Cities become smart when there is a very effective and efficient mechanism to provide the basic facilities to its citizens including air, water, electricity, housing, transportation, food, communications & Internet in a very secure and transparent manner using modern technologies including ICT in a ambition to improve the socio economic and environmental standards of the city. ICT plays a very crucial role in the enablement process of the same.
To become a smart city, most of the above areas need to be made smart. Some of the critical components include smart metering , CCTV , smart parking , smart energy , smart governance ,smart healthcare , smart environment , smart education and smart IT.
Array is in the midst of a transition from a product company to a Platform company. It will be launching its AVX platform with multiple security and performance and availability solutions from the best of breed partners including Positive technologies for WAF, Hillstone & Fortinet for Firewall, Arbor & NSFocus for DDoS, Array ADC & Access gateway.
A unique GTM strategy...
Marketing as everyone will agree is a core pillar of a business, without marketing even the best products will not succeed. Earlier organisations used to rely on traditional Marketing tools like advertising, PR, promotion and sales; however the flavours have changed tremendously over a period with the advent of digital, social and mobile adoption in the market place. While the fundamental principles of marketing remain the same, delivery mechanisms and tools have changed a lot. Its upto the organisation to choose the best suited medium to communicate to its customers. Marketing builds brand name recognition or product recall with a company.
Array has always been a 100% channel driven and will be the core of its GTM strategy. With Network functions model, it will need a highly skilled channel to take built solutions around the platform and support it with a good professional service.
Commitment to R&D...
Array is setting up its innovation centre in Bangalore and currently operational. The company intends to invest more into its innovation centre in 2017.
