NS Satish
President, Haier Appliances India
Haier India strengthens its B2B foothold
Over the years, Haier India has built a robust portfolio in the commercial and B2B segment, complementing its leadership in premium home appliances. This includes a diverse range of commercial-grade solutions such as high-efficiency cassette, ductable, and VRF air conditioners, along with upright showcase chillers, deep freezers, and laundry equipment tailored for sectors like hospitality, healthcare, retail, education, and real estate. Its commercial products are engineered with advanced technology and energy-efficient features to meet the rigorous demands of business operations—delivering high performance, reliability, and long-term durability. The B2B segment continues to be a strategic growth engine for Haier India.
STRATEGIC BRAND OUTLOOK
Haier India’s journey has evolved into one of the fastest-growing players in the consumer durables space. Looking ahead to FY 2025–26, the company is focused on an ambitious target of ₹11,500 crores in revenue and aims to become the second-largest home appliance brand in the country within the next five years.
“We take great pride in our commitment to ‘Make in India, Made for India’, with over 90% of our products being manufactured locally at our advanced facilities in Greater Noida and Pune,” says NS Satish, President, Haier Appliances India. “Alongside product innovation, we are enhancing consumer engagement through our ‘Sport-o-Tainment’ strategy, leveraging high-impact sports partnerships like cricket and tennis to connect with younger, digitally savvy audiences. We are also expanding our footprint across Tier I, II, and III cities with strong retail partnerships, on-ground activations, and regional outreach. This integrated approach — combining innovation, domestic manufacturing, smart distribution, and emotionally resonant marketing — is how Haier India plans to build preference and lead purposeful growth in the coming year and beyond.”
ELEVATING THE BRAND NARRATIVE
Haier India is anchored in a simple yet powerful belief: ‘More Creation, More Possibility.’ This tagline is a guiding philosophy shaping every aspect of Haier’s mission to empower Indian consumers with intelligent, life-simplifying solutions.
“Our success story of empowering every household over the last 20 years, is a testament of offering meaningful innovation that touches lives, offering endless possibilities. The essence of our brand lies in three pillars: innovation, localization, and customer-centricity. Whether it’s AI-powered appliances that adapt to user habits or products designed specifically for Indian conditions — like Lumiere refrigerators, India’s only 4 Door Convertible Side by Side model, featuring AI-powered smart cooling and 100% convertible and customizable storage,” explains N S Satish.
VISION FOR INDIA’S TECH GROWTH
Haier India sees the future of the IT industry as dynamic and opportunity-rich, driven by rapid advancements in artificial intelligence, cloud computing, and digital infrastructure. As digital adoption accelerates, the demand for smart, connected ecosystems that simplify life will only grow stronger.
“To forecast and capitalize on India’s growth potential, we are investing heavily in emerging technologies and expanding our R&D footprint to develop solutions tailored for both Indian and global markets. We are also committed to nurturing local talent through large-scale hiring and upskilling initiatives, ensuring our workforce is prepared for the demands of tomorrow. This rapid transformation aligns with our approach of bringing customer centric technology, building the connected homes of the future. We believe these strategies will not only help us stay ahead of industry trends but also empower India’s IT sector to reach new heights in the years ahead,” says N S Satish.
CONNECTING BRAND TO MARKET
To truly resonate with its audience, Haier India starts with deep consumer insights. Understanding the diversity of Indian lifestyles, aspirations, and regional nuances is critical to crafting messaging that is both emotionally relevant and functionally meaningful.
Haier India’s philosophy, ‘More Creation, More Possibility,’ embodies its commitment to delivering innovation that empowers modern Indian homes. Each product reflects this purpose, whether it’s an AI-driven refrigerator, an energy-efficient, AI-powered air conditioner, or a washing machine with advanced smart features.
“We implement a multi-channel communication strategy — from digital platforms and influencer collaborations to ATL/BTL campaigns and immersive retail experiences — meeting consumers wherever they are. Continuous consumer feedback, social listening, and data-driven insights enable us to refine our messaging in real-time, ensuring Haier India remains relatable, trusted, and top of mind,” says N S Satish.
FUTURE-FOCUSED INNOVATION
Innovation is at the heart of Haier India’s strategy. It prioritizes R&D to design future-ready products that align with both emerging technologies and Indian consumer needs. Haier India’s local R&D and innovation centers allow the brand to develop solutions that are technologically advanced yet deeply relevant to Indian households.
By monitoring global tech trends alongside local insights, and leveraging its local manufacturing agility, Haier India ensures its innovation pipeline remains relevant and differentiated. This solid R&D foundation empowers us to meet today’s demands and lead the next phase of transformation in India’s home appliance sector.
