Denave, as an organisation, is focused on building sales enablement solutions of tomorrow. Our solutions incorporate market and industry disruptions and build relevance to the customers’ requirement. Our GTM strategy has been crafted keeping these developments as a reference point and leverages Digital Marketing, Mobility, Cloud and Social Media to provide an effective customer reach model
Digitization paving way for opportunities...
While digitization is opening-up the Pandora box of opportunities and newer avenues, advent of cashless economy is acting like jet fuel accelerating this growth journey. Needless to say, the first immediate opportunity is the need for easier instruments of online transaction, more mobile wallets, e-payment bank options etc. Services that leverage the market penetration opportunities which these instruments will open up, will become important, such as, e-learning (especially the language learning apps), speech recognition leveraged sales force automation etc. Digitization will lead to a whole new set of opportunities around making the small-scale/cottage industries accessible to the world and thereby driving higher consumption. Analytics, as well as services around analytics will scale up faster with access to all the data points due to digitization.
Digitization opens a medium of reach to newer and untapped markets. Enterprises will be able to focus on geo expansion for multiplying their sales and increasing revenue. Also, with the advent of digital platforms, customers now have access to so much information that they are better informed than ever – this, in turn, is eventually providing an opportunity to enterprises to shorten their sales cycle and optimize the cost of customer acquisition. Such a technology-push and demand-pull scenario is enabling a rapid exchange of information/ feedback and thus, boosting the agility quotient of entire sales process.
Technology Trends to look for...
• The Year 2017 is going to see a lot of development around innovative product and disrupting solutions for real-world problems. Usage of Artificial Intelligence for reducing manual intervention and preventing man-hour wastage in iterative processes, Machine Learning algorithms leveraging the potential of automation etc. are revamping the industry pulse.
• Digital marketing is also becoming an integral element of any business strategy for organizations as this new communication channel can no more be ignored.
• Smart database access platform with intelligence being imbued through whitespace database (untapped potential customer base) and predictive analytics will play a big role in product development.
• Apart from these, mobility and cloud adoption will make just-in-time information availability a great sales driver.
• Speech recognition (specially localization in emerging markets) will go a long way in driving market penetration. This in turn, is facilitating faster decision making with real-time access to information.
Commitment to R&D...
Innovation is at the core of Denave’s services as it believes in a constant and relentless movement towards a better future. Even in case of something as basic as the database, it has worked on creating a smart database platform which adds the element of intelligence to an otherwise plain set of data. Denave is continually working towards intelligent data analytics for getting meaningful insights on customer’s decision journey.
Leveraging localised speech recognition is also something that Denave will soon be incorporating in its sales automation platforms. It has its vision set on becoming a leading global player in the domain of sales enablement and hence, Denave is unceasingly strengthening its commitment towards R&D.
