Sanjeev Mehtani
Chief Sales Officer, Acer India - explains how remaining deeply responsive to customers’ evolving technology needs will continue to be a key strategic priority for the brand, among other focus areas –
“Our approach towards business is more of consumer centric and we look at what is the requirement of the consumer, understand their needs, and develop products as per current needs of the market. We are most flexible in terms of customization as per needs and ahead of the market in terms of innovation.”
PURPOSE-DRIVEN VISION
At Acer India, emerging technologies such as AI, Blockchain, and IoT are central to our long-term vision of enabling a smarter, more connected, and secure digital ecosystem. Our purpose goes beyond delivering devices; we aim to create meaningful technology experiences that enhance productivity, simplify everyday life, and empower users across segments.
AI is playing a transformative role in shaping the next generation of personal computing, enabling intelligent performance, automation, and highly personalized user experiences. At the same time, IoT is allowing us to expand from standalone devices to connected ecosystems across homes, enterprises, and mobility, driving seamless integration and efficiency. Blockchain also holds strong relevance in reinforcing data security, transparency, and trust in a digital-first world.
Under the brand name Altos, we are working and delivering in the world class hardware solution required for AI. We have created a separate structure to develop this business.
BRIDGING TECHNOLOGY AND HUMANITY WITH EDGE AI
Technologies such as Edge AI and connected devices are playing an increasingly important role in shaping more intuitive and human-centric experiences, and at Acer, the focus is on bringing intelligence closer to the user to enable faster, more responsive, and context-aware interactions.
By leveraging Edge AI, data processing can happen directly on devices, reducing latency, enhancing privacy, and ensuring real-time responsiveness, whether it is optimizing device performance, enabling adaptive features, or delivering more personalized user experiences without over-reliance on the cloud. At the same time, connected devices are helping create seamless ecosystems where multiple touchpoints work in harmony, allowing users to transition effortlessly between work, entertainment, and communication. This interconnected approach enables a more cohesive and natural interaction with technology, making it feel less intrusive and more aligned with individual needs and behaviours.
DRIVING BRAND INFLUENCE & COMPETITIVE LEADERSHIP
Ethical AI, data security, and sustainability are fundamental to building long-term credibility and reinforcing market leadership, and for Acer India, these principles are deeply embedded in how we design, deliver, and evolve our technology offerings. As AI becomes more pervasive, ensuring it is developed and deployed responsibly with transparency, fairness, and accountability is critical to maintaining user trust and safeguarding against bias or misuse.
Sustainability also plays a vital role in shaping our brand ethos, from responsible sourcing and energy-efficient product design to reducing environmental impact across the lifecycle. We have developed an app “acer data protect” which will help consumer to get their data protected, secured and recovered in case of any issues.
BRAND INNOVATION STRATEGY
Over the next three to five years, the key differentiator for Acer India will be its ability to seamlessly integrate intelligent technologies across its portfolio while delivering a highly personalized and connected user experience. The focus will be on building a cohesive ecosystem that brings together AI-led devices, connected platforms, and services to address evolving consumer and enterprise needs in a more intuitive and meaningful way.
A major strategic priority will be the continued investment in AI-driven innovation, embedding intelligence at both the device and ecosystem level to enhance performance, enable adaptive experiences, and drive greater productivity. Equally important will be the emphasis on customer-centricity, where insights-driven decision-making, enhanced service capabilities, and a strong retail and partner network will help deliver consistent and high-quality experiences.
