Brand Positioning vs. Marketing Tactics
Our brand positioning is unique. We are small enough to listen to our customers but big enough to reliably deliver. We have the benefit of thinking like a start-up, being adaptable and nimble, and take pride on our proven track record and ability to invest in emerging technologies. The leadership team we have been building over the last couple of years, is very focused in nurturing the culture of learning and openness.
We know our strengths and limitations and play according to those which gives stability to the workplace and workforce. That is what sets us apart from our peers in the environment and helps us build a robust brand strategy. Our branding and marketing strategy is not a tactic, it’s a culture spread across our organization.
Our marketing is certainly a reflection of how we do business. The marketing function is tightly aligned to the culture of the organization. We are an extremely nimble company in every way and our culture is very collaborative. We work very closely with our SMEs, delivery teams, and leaders throughout to keep the campaigns and the content in line with the organization’s strategies and results. We are also a customer obsessed organization.
Good data for a Good Brand Strategy
Since AI and analytics are the core of what we do at CSS Corp, we are naturally data-driven in terms of our own branding. As a marketing outfit, we lead the way in the organization by leveraging data in our decision making and also by promoting this message to all functions through various tools, internal communications and workshops. We use the same methods internally as we do with clients - supporting IT, customer support, and digital departments with information and insights that directly shape the brand strategies they choose and how they pursue them.
R&D driving Growth
We are betting big on innovation. We have built a community of passionate, diversified and vibrant individuals who are obsessive about customer success and cause positive disruptions at our customer engagements. CSS Corp’s Innovations Labs act as an entry point for employees to access the digital technologies. It is a 70-member team with expertise in various technologies like TensorFlow, BigData, BigTable, Hadoop. Across the teams, you will find UX designers, cloud & automation specialists, extreme programmers, big data engineers,
AI & NLP experts, data scientists as well as professionals from diverse fields like linguists, behavioral researchers, and domain specialists.
Route to Market Strategy
We have a focused marketing approach driven by intelligence, data and research. Our strategies are built on four value pillars -
• Providing superlative customer experience
• Enhancing customer revenue streams
• Creating specialization of offerings and being best-in-class in what we offer
• Leveraging the best technology to create unparalleled operational efficiency
With these in mind, we are building a strong organizational culture that is aligned towards these values. And we are beginning to see strong results which will hold us in good stead for the future. Our solutions are resonating well in the market especially in industries like technology, media, telecom, consumer goods, healthcare and insurance.
