Sanjeev Kumar ,
Regional Sales Director - India & SAARC - SonicWall
STRATEGIC BRAND OUTLOOK
SonicWall is a 30+ year-old partner-centric, platform-enabled cybersecurity company that supports a community of users to take a more informed and relentless approach to cybersecurity. In the recent years, the company has been undoing significant transformations where SonicWall is embracing an outside-in approach - listening more and talking less to bring the most advanced solutions to its partners and end customers.
“By deploying this strategy, SonicWall is positioned as a leader in the cybersecurity industry, ensuring that our partners and end-users never stand alone in the face of rising cyberthreats by providing relentless security,” states Sanjeev Kumar, Regional Sales Director - India & SAARC, SonicWall.
ELEVATING THE BRAND NARRATIVE
Over the last three decades, SonicWall has maintained its vision to evolve its cybersecurity portfolio to meet the diverse needs of its customers and partners across a variety of complex on-premises, hybrid cloud and multi-cloud environments. Today, there is remarkable momentum sweeping across its business, empowering SonicWall to extend managed services to its growing SonicWall community.
“Our commitment to empower our vast growing partner community is our way to success as a company and as a brand,” says Sanjeev. “We have a relentless focus on our partners (MSP/MSSPs. To further strengthen this association, we continue to work on how to make it easier for them to do business with us. Partners’ needs are shaping our roadmap, and we will continue to focus on how we can enable them to provide value-add services that will be mutually beneficial.”
From business focus to DE&I initiatives, SonicWall is transforming its business. It is constantly adding more accountability, building up its product portfolio, and acquiring businesses to fill gaps. These practices are helping SonicWall evolve as a brand and grow its product offerings while expanding its partner network, while also ensuring that the cybersecurity requirements of its end customer/ target audiences are fulfilled, keeping their businesses safe and running smoothly.
VISION FOR INDIA’S TECH GROWTH
SonicWall stands strong with a long history of effectively managing and mitigating cybersecurity incidents and vulnerabilities for its customers. To stay ahead in this game, SonicWall has recently introduced its SonicPlatform designed to unify all SonicWall products under a singular, integrated interface. This enhances its threat detection and response capabilities to better protect customers against similar threats in the future.
“India continues to be a key market for the APAC region for SonicWall. We have been actively working with different industry verticals such as government projects, telecom companies and NSPs, educational and corporate accounts. Today we are a strong team of over 17000 partners in various regions across the globe of which 2500 partners are based in India. Our success is based on the philosophy of knowledge building and knowledge sharing and our unique partner programs bring our channel partner community closer to the company so we can learn and grow together to provide the best products, solutions and services to customers,” explains Sanjeev.
FUTURE-FOCUSED INNOVATION
SonicWall presently has more than 500 people working in India, and it is the second largest team across any region. Its Bangalore based R&D center houses more than 350 people who are already providing technical support and working in the R&D space. In the near future, there are plans to expand the facility with an increased headcount in the engineering domain which will further reiterate our commitment towards India’s growth plans.
At SonicWall, research and development are of utmost importance. SonicWall Capture Labs threat researchers gather, analyze, and vet cross-vector threat information from the SonicWall Capture Threat Network, consisting of global devices and resources, including more than 1 million security sensors in nearly 215 countries and territories.
SonicWall’s Capture Advanced Threat Protection (ATP) service, which includes patented Real-Time Deep Memory InspectionTM (RTDMI) technology to catch the most advanced and unknown malware faster, has been earning a perfect score in independent ICSA Labs Advanced Threat Defense (ATD) certification.
