Sanket Kulkarni
Sr. VP – Consumer Business, D-Link (India) Limited
D-Link remains committed to harnessing emerging technologies not just to adapt to change, but to lead it—building a future-focused brand that consistently delivers long-term value to both consumers and businesses.
STRATEGIC BRAND OUTLOOK
At D-Link India, technology is the cornerstone of its brand strategy, driving innovation and enhancing its ability to connect people and businesses.
“As we move into FY 2025–26, we continue to harness data-driven insights into our go-to-market strategies, ensuring that our marketing efforts are both targeted and impactful,” says Sanket Kulkarni, Sr. VP – Consumer Business, D-Link (India) Limited. “Through our strategic presence on social media, e-commerce platforms, and digital advertising, we reach the right audience effectively, fostering deeper engagement and customer loyalty.”
D-Link’s focus on digital transformation spans across all facets of its business - from cloud-based solutions and smart networking technologies to a stronger omnichannel presence. A key focus area is the integration of AI-powered tools to enhance customer support and services, enabling faster, more personalized interactions and improving overall customer experience.
“This digital-first approach not only keeps us agile but also helps us build deeper customer relationships and remain ahead of evolving industry trends. As we look ahead to FY 2025-26, D-Link is dedicated to leveraging innovative technologies to drive growth, boost brand preference, and create lasting value for our customers and partners,” cites Sanket.
ENHANCING THE BRAND NARRATIVE
D-Link India’s brand narrative is encapsulated in the motto, “One Connection. Infinite Possibilities.” The brand believes in the transformative power of technology, and its mission is to empower users with solutions that not only meet their connectivity needs but also open doors to endless opportunities.
“We amplify this narrative through a robust omnichannel strategy that spans digital platforms, retail networks, strategic partnerships, and localized customer engagement. Our online presence—driven by content marketing, social media storytelling, influencer collaborations, and AI-enabled customer service—ensures we connect meaningfully with today’s digital-first consumers. Simultaneously, our offline strategy includes an expansive partner network, strong retail presence, and localized manufacturing under the ‘Make in India’ initiative, all of which reinforce trust and accessibility,” explains Sanket.
VISION FOR INDIA’S TECH GROWTH
For D-Link India, predictive strategies and AI-driven insights are central to its brand strategy, helping to enhance market visibility, customer engagement, and operational efficiency.
“A key example of our commitment to innovation is our EAGLE PRO AI and AQUILA PRO AI product lines—the next-generation mesh networking solutions that harness the power of artificial intelligence. These AI-integrated devices optimize network performance in real time, ensuring seamless connectivity, adaptive bandwidth management, and enhanced user experience. They represent how D-Link is embedding intelligence into its core offerings, redefining the future of connected living,” explains Sanket.
As digital transformation accelerates across sectors, D-Link remains committed to harnessing emerging technologies not just to adapt to change, but to lead it—building a future-focused brand that consistently delivers long-term value to both consumers and businesses.
BUILDING THE BRAND CONNECT
To align with evolving consumer expectations, D-Link optimizes its brand messaging through AI-powered personalization and adaptive marketing strategies that make every interaction meaningful. By leveraging data-driven insights, it understands consumer behaviour patterns and preferences at a granular level, in order to create highly targeted, relevant, and timely communications. These insights also drive D-Link’s go-to-market strategies, enabling marketing efforts that are not only impactful but also scalable.
“Through this approach, we continue to shape a future-ready brand experience that resonates deeply with both individual users and enterprise customers,” says Sanket.
FUTURE-FOCUSED INNOVATION
D-Link recognizes that in an era defined by generative AI and automation, staying ahead of disruptive industry shifts demands an unwavering commitment to R&D and continuous innovation. Its dedicated teams of engineers and researchers are invested in developing solutions that incorporate cutting-edge technologies which power the next generation of smart networking solutions.
“We are focused on localized R&D and ‘Make in India’ initiatives, allowing us to deliver solutions that are contextually relevant to regional needs while adhering to global standards. As the pace of technological change accelerates, D-Link remains committed to fostering a resilient, future-ready innovation pipeline that ensures we don’t just respond to industry disruptions—we actively shape the future of connectivity and remain at the forefront of innovation,” sums up Sanket.
