India is a crucial market presenting tremendous growth opportunities for Brightstar India Telecommunications Limited. Part of Brightstar (a fully-owned subsidiary of SoftBank Group) the Indian entity entered the domestic market after acquiring a majority stake in Beetel Teletech in 2014.
Driving a cloud- enabled business
2017 was an inflexion point for Indian IT and telecom industries. Brightstar capitalized on this change by making a strategic shift from “distributing & selling products” to providing solutions for its customer in India, thus successfully positioning itself as a new age solution providing entity. In view of the business opportunities on the cloud platform that enables new, complex business models, Brightstar has slowly started entering this domain to offer quality and innovative solutions to its customers. Brightstar chose to evolve itself further by launching its Brightstar cloud services portfolio. In line with the strategy, the company plans to launch a few service platforms in 2018.
Brightstar Cloudway- (the Video Conferencing as a Service with Polycom) and Brightstar Cloudqwik. (Contact Centre as a Service with Avaya’s IP office) are going to be the first two services in its immediate offering that have successfully completed the test market phase.
Supporting SMEs with the cloud model
As one of the biggest distributors in India, Brightstar is building on its capability and is focused in the mid-market to support SMEs for their IT needs and help them scale up as they grow. It is enabling SMEs in the tier 2 and tier 3 cities with the right kind of solutions and a very affordable price. Going forward, sensing that the upcoming growth for SMEs will be cloud, Brightstar is eyeing the $2 billion+SMB could market by 2020. Brightstar is keen to deliver a service that matches the expectations of its customers’ OPEX model, without spending full Capex for expensive IT infrastructure or manage a big team to support it. Brightstar will bundle its cloud offerings with hardware/endpoints designed specifically to run cloud with the help of its 500 partners spread across the country and numerous partnerships with global brands.
Brightstar India is structured into multiple business segments encompassing distribution, mobile handset and accessories, communication devices (including mobile broadband devices [3G data cards] and memory products), IT infrastructure products (including networking, servers and storage) and Enterprise solutions (covering key industry verticals of board room solutions, voice and data solutions and network solutions [last mile connectivity]). Adding to its current portfolio are a range of new services which bring immense value for customers and consumers alike, Financial services, Gadget Insurance and Buy back and Trade in.
Our strategic move of entering into the solution provider vertical was necessitated by the current business and market demands. We consider this as the right time to enter in the cloud domain with our own services. These offerings will help and support Brightstar’s entire partner/reseller community by providing them with more business opportunities. Going forward, Brightstar will continue to invest across businesses, systems and people to win in this market.
