Rahul Sharma
Vice President - UAE & Indian Subcontinent, Alcatel-Lucent Enterprise
STRATEGIC BRAND OUTLOOK
Alcatel-Lucent Enterprise is focused on using AI in practical ways that help its customers achieve their journey towards Digital transformation.
“For us, it’s about making a real impact and we achieve this by pushing automation and predictive analytics across our cloud and network platforms,” says Rahul Sharma, Vice President - UAE & Indian Subcontinent, Alcatel-Lucent Enterprise. “For instance, in a healthcare environment, our solutions can detect unusual network behavior, predict outages, and reroute traffic - all automatically - to keep operations running smoothly. That’s the kind of value we’re bringing: smart, proactive systems that support critical services. We are building long-term partnerships by helping customers move faster and smarter in their digital journey.”
ENHANCING THE BRAND NARRATIVE
“Where Everything Connects’ isn’t just our tagline - it’s the core of how we work. Alcatel-Lucent Enterprise is focused on creating secure, intelligent digital infrastructure that brings people, places, and systems together. We achieve this by leveraging multiple channels - LinkedIn for thought leadership, YouTube for product stories, and dedicated portals for our partners. Campaigns like “Digital Age Networking” and community programs like supporting education in rural India, show the breadth of our impact. We’re not just telling people what we do, we are exhibiting this through real examples that resonate with our customers,” explains Rahul.
Alcatel-Lucent Enterprise has built AI into its marketing approach to help personalize everything, from email campaigns to partner platforms. “We segment by role, industry, and region to make sure what we say actually transforms into reality to the person experiencing it. Whether it’s a chatbot, a landing page, or a sales tool, the experience adjusts in real time,” explains Rahul.
VISION FOR INDIA’S TECH GROWTH
With India’s tech landscape moving fast, Alcatel-Lucent Enterprise uses AI tools to stay on top of market shifts, whether it’s hybrid work, smart cities, or digital public infrastructure.Its strategy is to stay agile and hence tailors its offerings to meet customer needs and market dynamics through proposing scalable cloud-managed networks and AI-powered UCaaS tools.
The ALE Autonomous Network architecture provides automated service provisioning between users, devices, and applications and ensures a robust network infrastructure by automating moves, adds, and changes, reducing the time and effort it takes to maintain and operate a network.
“Our strategy focuses on three critical aspects
- Enhancing administrator visibility and control with OmniVista Network Advisor
- Using AI at the edge to speed up responses to threats and performance changes
- Improving user experience with QoE metrics managed through OmniVista Cirrus
This approach guarantees rapid response times, optimized network performance and a balance of automation with human control, resulting in a superior user experience,” says Rahul.
FUTURE-FOCUSED INNOVATION
Alcatel-Lucent Enterprise is deeply invested in research and development, particularly in AI and automation, to stay ahead of industry disruptions. The company prioritizes continuous innovation through several key initiatives including -
Improving the support interactions with customers and partners. This is done through a chatbot empowered by AI which has access to the knowledge database and will be able to answer all of their questions. If there is a need to get a person on the line, with one click one can escalate to a human to take over. This will help the company to communicate and interact better and more accurately with customers and partners.
“We will enrich our OmniVista Network Advisor further. It is a fantastic AI that helps to remediate issues on the fly and we are already investing to become more proactive. For example, to predict based on trends the risk of an issue before it occurs,” points out Rahul.
Telemetry and Quality of Experience are some of these features already available in the company’s Networking Management System. The Quality of Experience will provide metrics that can be used to enhance the customer experience such as network and Client Analytics. For example, the “Time-to-connect” and Roaming and Coverage metrics.
The autonomous network is part of the company’s strategy to improve the customer experience. The auto-recover, and auto-optimization will ease the life of the network administrator. It takes a lot of time and energy to troubleshoot and analyze issues, but AI will make it easier.
Alcatel-Lucent Enterprise uses AI tools to stay on top of market shifts, whether it’s hybrid work, smart cities, or digital public infrastructure. Its strategy is to stay agile and hence tailors its offerings to meet customer needs and market dynamics through proposing scalable cloud-managed networks and AI-powered UCaaS tools.
