Amazon has officially launched its ultra-fast delivery service, Amazon Now, in Mumbai, offering customers the convenience of 10-minute delivery for groceries, personal care products, electronic accessories, home essentials, and more. This expansion follows successful rollouts in Bengaluru and Delhi, with plans to extend the service to additional cities across India in the coming months.

With India’s online grocery market and e-commerce industry booming ahead of the festive season, Amazon Now is set to revolutionize the way urban consumers shop. The service is designed for instant order fulfilment, allowing customers to shop from thousands of everyday items and receive them in as little as 10 minutes.

To support the growing demand, Amazon has set up over 100 micro-fulfilment centres across Mumbai, Bengaluru, and Delhi. These local warehouses use AI-driven inventory systems to ensure popular products are always in stock, enabling faster deliveries and better customer satisfaction. By bringing essentials closer to homes, Amazon Now enhances hyperlocal delivery, last-mile logistics, and real-time order tracking.

 

Prime members continue to enjoy unlimited free delivery, along with other benefits like same-day and next-day delivery options. The rollout aligns with Amazon’s goal of improving customer experience, digital convenience, and online retail services across metropolitan areas. Customers in Mumbai can check if Amazon Now is available in their location by searching for the ‘10 mins’ icon within the Amazon app, where eligible postcodes are displayed.

With plans to launch hundreds more fulfilment centres by year-end, Amazon’s expansion strategy focuses on scaling operations, meeting urban consumer needs, and tapping into the rising demand for instant online delivery services in India’s fast-growing e-commerce sector. This initiative reinforces Amazon’s commitment to making convenient shopping, instant access to essentials, and technology-driven logistics a seamless part of everyday life.