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My Brand Book 2018 TRANSFORMING BRANDS IN INDIAN ICT INDUSTRY
This year’s Brand Book speaks as to how technology companies have performed in comparison to the previous year. It is time for reviewing, about the list of the Top 25 brands in the Indian ICT industry, which provides a thorough understanding on how the leading brands have performed with their cutting-edge technologies, their innovative ways to reach out to and connect with the consumers and organizations and how they have enhanced their operational performance and increased their competitive advantage over competitors. These are the Most Trusted Brands that reach to consumer’s doorstep and enhanced its performance by the best use of IT.
16th INFOTECH FORUM 2018 – Making a Digital-ready Future possible
The most coveted enterprise customer summit and award ceremony, the 16th edition of this year's Infotech Forum 2018 recognized the Eminent CIOs of India, Top 25 Most Trusted Companies and 50 Most admired brands in India. The entire event was focused on Cyber security and cyber intelligence in the Indian Fintech Industry. The unveiling of the 7th edition of the Brand Book and live showcase on AI, IoT, ML, DL, Cyber security and Modern DC by tech companies made the event more interactive with the presence of 200 CXOs from various vertices at Hotel Shangri-la, New Delhi.
Infotech Forum 2018, a much awaited annual event of VARINDIA held on 25th May 2018 at Shangri La, witnessed the presence 400 CXOs( CIO/CTO/CISO) from government, PSUs, enterprises, IT consultants from various verticals gathered to understand on the Theme on: ‘Disruption – A new Reality’.
With a strong belief in the customer experience framework that balances business objectives and customer needs, the Brand Book is the right evidence to suggest on how consumers want “relationships” with brands and commitments from the brand owners to reach out to customers on continued ways and for creating the brand loyalty. The digital version of the Brand Book will reach out to the potential segments including the enterprise and SMEs in the country.Learn More
BRAND POWER RECOGNIZATION
Our commitment to driving the industry with innovative, best in class research techniques that are meaningful in today’s connected society is our primary goal and we consider Brand is an image that is unique and one must identify with its uniqueness and exceptional quality. Great brands are much more than a slogan, a logo, a campaign or a product. With the volume of competition that businesses face in most industries, it’s never been more important to stand out and develop a unique identity and value proposition through strategic branding. The fact of the life is a new set of consumers is going to be very different from the old set that we as marketers have been used to; and hence reaching out to them is going to be different too.
Absolutely there is no doubt as the Brand is the perception someone holds in their head about you, a product, a service, an organization. Brand building is the deliberate and skillful application of effort to create a desired perception in someone else’s mind.Brand Book recognizes those who are building and leading successful, growing asthe Most Trusted Brands. (Our awards are the industry benchmarks and honours given purely on the basis of voter participation) . The motive behind organizing this gigantic activity is to inspire the business and corporate community of India about the significance of global phenomena of brand empowerment. With the help of our highly experienced editorial staff and contributors spread all around the Industry; we are able to gather vital and the most recent information from the CIO/CTO community on their product acceptance and important feedback from the opinion leaders from across the vertical. Being a part of the “Brand Book ” is a great brand-strengthening proposition: Companies that have carved a niche’ for themselves in their respective industries through repeatedly out shining their competitors elevate themselves to being given the status as the Most admired brands.
Our innovative methodologies continuously evolve with our clients’ research needs. We employ every avenue available to truly connect with your audiences—from the traditional to the cutting-edge. Our qualitative and quantitative methodologies capture insight from every angle: online and offline, in-person and interactive—and they can always be customized to reach your business goals. Powered by teams of specialists who have expert understanding, Supported by the team of VARINDIAand SPO INDIA the Panels brings a unique perspective on the list of Most Trusted Companies Where Brand Study reveals key dimensions that define and determine the most influential brands in INDIA, including :
• Product Uniqueness • Marketing Strategies
• USP & Core strength
Quality of Products
• Recent Developments Customer Satisfaction
• Brand values
• Post- sales Support
* Innovation * Branding Management
• Training and certification
• Promotion & Achievments
• Product Uniqueness
• Marketing Strategies
• USP & Core strength
Brands have meaning. Brands have personality. Brands have attitude. And because people so often identify with, relate to, and define themselves by them, brands have influence and Brand Book’s brand valuation methodology seeks to provide a rich and insightful analysis of your brand, that includes (Building knowledge, increasing brand awareness, after sales support, R& D and loyalty programme through increased exposure, recognition and prestige),providing a clear picture of how your brand is contributing to business growth today, together with a road map of activities to ensure that it is delivering even further growth tomorrow.
The recipients of the Most Trusted Company are acknowledged for their achievements and recognised as the elite of their industry earning and the benchmark for the top performers in the country. A place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale.This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally. We would like to thank all who choose share their thoughts by making nominations related to performance and the best practices they have experienced first-hand.
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Our commitment to driving the industry with innovative, best in class research techniques that are meaningful in today’s connected society is our primary goal and we consider Brand is an image that is unique and one must identify with its uniqueness and exceptional quality. Great brands are much more than a slogan, a logo, a campaign or a product .....Learn More