Yogendra Singh, Head-IT/SAP - Barista Coffee Company
By MYBRANDBOOK
Redefined CIO role
The business strategy component is becoming far more critical to the relevance and success of senior level technology professionals. It is the best time to “remix”: Digitalization and technological innovation are changing the nature of the CIO’s job. As digitalization and innovation put more emphasis on the information rather than the technology in “IT”, the CIO’s role is transforming from delivery executive to business executive — from controlling costs and re-engineering processes to driving revenue and exploiting data.
Innovations & ROI
We believe strongly in innovation and it’s the heart of our organization, we constantly innovate in terms of our various product offerings and the enriching guest experience. We always introduce newer concepts in F&B realm which helps increase guest loyalty.
In all these times guests used to come to our café’s to experience our offerings/ products but now we have moved out of the confines of our café’s and ventured into FMCG and Institutional verticals. Our products are now available on leading ecommerce and online delivery platforms.
Strengthen your organization’s capabilities in three areas:
Volume: Access more consumers and more transactions via digital channels
Scope: Enable consumers to perform a variety of different services and activities
Agility: Increase ability to change quickly based on shifts in consumer demand
Key Priorities
The key priorities are:
• To target futuristic audience and food lovers by throw up promotions geographically.
• Supplement the coffee audience with the best industrial process and technology to feel customers “WOW”
• Refine Business strategy for 2019 and beyond.
• Pursue Purposeful development of People and Culture.
• Focus on real / Live business stuff’s into various digital platform rather than creative.
• Real-time blogging system to understand customer feedback on products /services and it will be routed from social media to website for more engagement.
“Each Technology platform offers unique advantages and disadvantages to engaging your audience. Newer technology adaption is nothing but it is best path selection for your business. Primarily new technology adaption is bigger challenge so it is highly required to understand business
requirement to transform into technology.”
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