Preeti M, CEO - Davin Info Pvt. Ltd.
By MYBRANDBOOK
Converging role of CIO & CMO
The role of a CMO has certainly changed but to an extent. We need both the minds (CMO and CIO) in creating our future strategy.
The CIO is now more active in the overall strategy as compared to what it used to be a few years back. CIOs are not only maintaining and supporting the backbone of the organization, they have also started acting as an eye of the system.
Technologies scaling up business
As stated by our CIO, we are working on introduction of Blockchain and Artificial Intelligence into our platform offerings and we are very positive on the possible outcomes.
Key Priorities
Digital Business will remain one of our key focus areas and we have lot of plans on the way.
‘‘With the rapid changes in the market and continuous product/service disruption, customer loyalty has changed drastically. It is now becoming very critical to have an experience-driven approach and we too believe in it.’’
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