Saurabh Gupta, IT Head Domestic Textiles Aditya Birla Group


Saurabh Gupta,  IT Head  Domestic Textiles  Aditya Birla Group

“The Mantra is to transform backend systems to a friendlier and simpler end user experience”


Domestic Textiles of Grasim Industries is a part of the Domestic Textiles Business of the US $ 44 billion Aditya Birla Group. Domestic Textiles manufactures Linen Yearn & Fabric and Wool Tops & Worsted Yearn. The Company also manufactures Ready Made Garments under the brand name of Linen Club with 200 stores across India.


In order to support such a mammoth operation, we continuously innovates and brings new IT systems so that we always stay agile and competitive in our business. Currently our focus is in moving all our data centres to cloud. Doing this, will enable us to move from Heavy CAPEX based model to Light OPEX based model and make us agile and infrastructure flexible.


We are also planning to migrate to S/4 HANA, automating the MIS systems and introducing analytics in a big way encompassing all facets of our business operations. Introduction of analytics will help us uncover more information from our existing data that will help us to make more informed decisions. S/4 HANA will help us greatly in our vision for Digital Transformation towards Industry 4.0.


We have also introduced SMART KIOSK based in-store digital experience in our Linen Club stores so that customers can have more information about a particular Linen Club product before purchase.


Our Linen Club stores are equipped with latest technologies to support day to day product management, billing and host of other functions so that we remain committed to providing the best buying experience to our customers.


We have made a roadmap to implement various digital solutions and integrate different systems together and also use VR (Virtual Reality) and AR (Augmented Reality) solutions to enhance consumer connect and customer experience. We are also planning to implement a large scale transformation initiative on IoT as we think it can not only bring immense benefit in our production process but will also help us to make more personalized sales and enhance shopping experience.


We are also implementing solution suite for optimizing Quality Management Systems and maintaining Business Excellence in all our offices and Production Units.


The Mantra is to build complex backend systems to a Simple and friendlier and simpler end user experience for our customers, employees, vendors and all our stakeholders.


With this motto in mind we regularly update our technology systems to remain state of the art for fulfilling our key objectives.

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