Organizations significantly shifted the way to operate – Physical to Physital
By MYBRANDBOOK
Tarun Bali
AVP & Head IT, India & South Asia - Quest Retail Group
Key priorities for 2021
From Physical to Physital, there has been a significant shift in the way organisations operate. Previously, marketing and a small section from tech were in charge of moving the digital journey forward, but due to the complexities of ecosystems, tech is now leading from the front with bigger responsibilities. IT services have evolved into a product, with each touch point aimed at providing a smooth, frictionless driven user experience through the entire product portfolio.
Though there is always a scope of improvement and new developments in core technology, which may have already been covered, I’m highlighting main trends for technology-driven businesses.
● Video and social commerce
● Influencer and user-generated content commerce
● The transition from Omnichannel to Omnipresent through new channels and ecosystems
● AI analytics from click to collect and post purchase experiences with actionable insights
● Virtual Try-ons and Virtual Assistance (AR/VR)
Adopting Work-From Anywhere
WFH has embraced a modern way of working, and from physical office culture, we quickly adopted a remote working culture, setting up new technology to serve HO workers, store employees, and warehouse employees anytime anyware but in controlled environments. We also moved sensitive/critical software to the cloud because the office was closed and we could not access the physical data centre, and infrastructure scaling was a challenge due to restricted hardware accessibility. In an unpredictably changing environment, the digital revolution, in addition to increased efficiencies and cost reductions, has become more important than ever.
Redesigning IT & Security strategy
Threats and problems are often present as new technology is adopted. Another issue is the use of shadow IT, which is a concern because the workforce prefer public clouds and commodity apps due to their ease of use and familiarity with how they function.
Over the years, we are consistently upgrading our physical and cloud ecosystems to include more powerful firewall, anti-ransomware, and DLP solutions, as well as BCP for all critical applications. In order to have a more controlled process across the organization and to protect our customers, we also became an ISO 27001 business this year.
BREAKING NEWS
TECHNO TRENDS
InterGlobe’s Rahul Bhatia and C.P. Gurnani together announce
In a move that is set to transform the AI landscape, Rahul Bhatia, Group M...
Download masked Aadhaar to improve privacy
Download a masked Aadhaar from UIDAI to improve privacy. Select masking w...
Sterlite Technologies' Rs 145 crore claim against BSNL rejecte
An arbitrator has rejected broadband technology company Sterlite Technolog...
ID-REDACT® ensures full compliance with the DPDP Act for Indi
Data Safeguard India Pvt Ltd, a wholly-owned subsidiary of Data Safeguard ...
E-Magazine
TECHNOTAINMENT
Salman Khan trolled for singing with B Praak at Anant Ambani's
To celebrate Mukesh Ambani's youngest son Anant Ambani’s 29th birthday
Disney+ Hotstar wins the Best OTT Platform of the year
Film Critics Guild and Group M Motion Entertainment, in collaboration with
MOVERS & SHAKERS
SISL elevates Ankita Wadhawan as CEO—End User Computing
The IT service provider, SISL in a LinkedIn post announced the elevation
InfoVision appoints Radhika Venkatraman to its Advisory Board
Global digital services company, InfoVision has announced the appointment
OPEN YOUR EYES
INTERVIEWS
Elastic democratizing search with powerful AI and ML-enabled s
Elastic is always committed to staying ahead of the curve and constantly re
IceWarp positioning itself as a disruptor in the Email and col
Post pandemic, the digital evolution has evolved. With most organizations a
HOT PICK
Canon India Introduces 4K Remote PTZ Camera Controller & 4K In
Canon India, a leading company in digital imaging solutions, further solidi
Dell Technologies launches the new consumer and gaming portfol
Dell Technologies has unveiled its newest line of AI-enabled consumer PCs
MAKE IN INDIA BRANDS
MATRIX COMSEC PVT. LTD.
FINOLEX INDUSTRIES LTD.
HIMACHAL FUTURISTIC COMMUNICATIONS LTD.
TVS ELECTRONICS LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Technology Icons Of India 2023: Sunil Vachani
Sunil Vachani is the founder and chairman of India-listed Dixon Techno...
Technology Icons Of India 2023: Bhavish Aggarwal
Ola CEO Bhavish Aggarwal had formed Ola-India’s largest mobility pla...
Technology Icons Of India 2023: Hari Om Rai
Hari Om Rai is the Co-founder, Chairman & Managing Director of Lava In...
PARTNER SPEAKERS
PSU
C-DOT enabling India in indigenous design, development and production of telecom technologies
An autonomous telecom R&D centre of Government of India, Center of Dev...
GSTN aims to integrate indirect tax ecosystem on a shared IT infrastructure
Goods and Services Tax Network (GSTN) has built Indirect Taxation plat...
ECIL continues to keep India ahead in the growth of Information Technology and Electronics
ECIL played a very significant role in the training and growth of high...
VIDEOS
Top 25 Brands
Value-Added Distribution
SUPERTRON ELECTRONICS PVT. LTD.
Supertron deals in servers, laptops, components, accessories and is a...
INGRAM MICRO INDIA PVT. LTD.
Ingram Micro India, a large national distributor offers a comprehensiv...
NETPOLEON SOLUTIONS
Netpoleon Group is a Value-Added Distributor (VAD) of Network Security...
ITFORUM 2024
WIITF 2024
CMO of the Year
WOMEN LEADERSHIP
EMINENT CIO's OF INDIA
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
